Marketing Manager at Kiddie Academy in Abingdon, Maryland

Job Description:

Kiddie Academy®, a leading provider of educational child care centers, is looking for a talented and motivated Marketing Manager to join our company as we continue to expand and grow nationwide.  If you are passionate about making an impact in the lives of families and communities nationwide and want to work with an inspiring and talented team, we encourage you to apply!

The Marketing Manager manages and implements marketing initiatives and programs for new opening and ramping academies, supporting overall system growth in accordance with traditional and emerging marketing channels and trends. Develops and supports implementation of local marketing strategies for individual academy locations. Supports creative and marketing communications for internal stakeholders.

ESSENTIAL FUNCTIONS

• Conceptualizes and delivers multi-channel marketing strategies for new and transfer Academies that align with the Kiddie Academies overall strategic marketing plan


• Discusses effectiveness and opportunities for improvement of marketing strategies with Academies and internal stakeholders


• Provides direct support and counsel to both franchise and corporate owned locations


• Participates in Franchisee and Director Training at the Corporate Office and occasional regional trainings


• Develops creative briefs and guides strategic direction to meet objectives for all advertising and external communications, including print, digital, and video assets for internal stakeholders including Franchise Development, Education and Operations departments


• Continuously develops, documents, and refines internal processes to improve marketing support for Academies and internal departments


• Partners with Creative, Content, and Digital teams, other internal stakeholders, and external agencies and vendors

ADDITIONAL RESPONSIBLITIES

• Other duties, as assigned

About you:

JOB QUALIFICATIONS

•  Undergraduate degree in Marketing or a related field, or commensurate experience


•  5+ years of demonstrated success managing and implementing multi-channel marketing strategies throughout all stages of the marketing funnel


•  Exemplary and adaptable communication and interpersonal skills for interacting with business owners and a variety of internal stakeholders


• Leadership skills to motivate team members and manage conflicts


• Analytical and problem-solving skills for coming up with ideas to increase demand for products and services


•  Proficient in MS Word, Excel, PowerPoint and Outlook


• 5-10% travel

Why join the Kiddie Academy team?

• Kiddie Academy® Educational Child Care has been preparing young minds for future success since its founding in 1981. With 300 independently owned franchises throughout the United States, this stable company is poised for continued growth. In this role, you will truly make a lasting impact in the lives of families, communities, and entrepreneurs nationwide.


• truly make a lasting impact in the lives of families, communities, and entrepreneurs nationwide


• enjoy generous benefits, including 100% company-paid medical and life insurance for you, plus company-paid dental and vision for you and your family; generous 401K match; childcare tuition discounts; paid maternity/paternity leave, and more


• generous paid time off and holidays, paid volunteer time off to support local nonprofits, and an allowance of remote workdays


• For the second-straight year, Kiddie Academy® Educational Child Care ranked tops among child care category in Entrepreneur’s 2021 Fastest-Growing Franchises rankings and in Franchise Gator’s 2021 Top Franchises List. Locally, we are ranked by the Baltimore Business Journal as #14 on its list of Top 100 Private Companies, #24 on its list of the Top 50 Fastest-Growing Private Companies in Greater Baltimore, and in the top 10 Best Places to Work in 2020, 2021 and 2022.

Our franchisees and customers come from all walks of life and so do we.

We hire great people from a wide variety of backgrounds, not just because it’s the

right thing to do,

but because it makes our company stronger.