As a Corporate Integrated Marketing Manager - Media, you will develop and collaborate on marketing communication initiatives supporting corporate campaigns. This includes a focus on media governance activities, audience reporting and management, campaign activation support, digital media subject matter expert support, and media communication training - including educating Marketing teams about these activities.
Additional responsibilities include:
leverages data and insights from overall integrated channel performance reports provided by Digital Marketing Analytics and external suppliers
collaborates with marketing sub-departments to ensure campaign assets align with communication strategies and objectives
builds and manages effective relationships with external suppliers
coaches and mentors Corporate Integrated Marketing Coordinators on assigned projects and campaigns
dedicates time to support Marketing innovation and quality improvement
manages special Marketing Communications projects as assigned
Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
at least four (4) years of combined Marketing Communications experience in developing marketing communication plans, media planning and managing project budgets
knowledge of marketing principles, processes, tools, techniques and marketing communications planning
knowledge of consumer behaviors and trends
knowledge of various production methods for print, broadcast (TV/radio), social, digital, etc.
knowledge of the effectiveness, strengths, limitations and basic relative costs of various media channels (i.e. TV, radio, newspaper, magazine, out of home, social, digital, street teams, etc.)
attention to detail
budget management skills
excellent communication skills; both verbal and written
project management skills
experience analyzing market research data, media, financial data (including sales reports and coupon redemption information), consumer research and database trends
demonstrate initiative by learning new skills and processes
work effectively as a leader or member of a cross-functional team
work well under pressure and multitasking
commitment to being accountable for results, plus the ability and initiative to accept a high-level of responsibility
strong leadership skills
strong negotiation skills
strong presentation and meeting facilitation skills
problem solving skills
intermediate knowledge of Media and Marketing Measurement Tools (including Media Mix Modeling (MMM), Multi-Touch Attribution (MTA) and Data Management Platforms (DMP)
basic knowledge of Microsoft Office; Word, Excel, and PowerPoint
project and budget management Software experience
willingness to travel with overnight stays up to one week or longer
willingness to work late hours, during weekends (Saturdays & Sundays), or at home as needed
Master of Business Administration or equivalent experience
six (6) or more years of combined Marketing Communications experience in developing marketing communication plans, media planning, and managing project budgets including marketing experience in a large company/ retailer
knowledge of the grocery industry and competitors
knowledge of multicultural communications
basic corporate knowledge of Retail operations
Employee stock ownership plan that contributes Publix stock to associates each year at no cost
An opportunity to purchase additional shares of our privately-held stock
401(k) retirement savings plan
Group health plan (with prescription benefits)
Group dental plan
Group vision plan
Sick pay
Paid Parental Leave
Long-term disability insurance
Company-paid life insurance (with accidental death & dismemberment benefits)
Tuition reimbursement
Vacation pay
Free hot lunches (buffet-style) at facilities with a cafeteria
Paycheck direct deposit
Credit union
Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases
6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day)