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Corporate Integrated Marketing Manager - Media, Marketing - Lakeland at Publix Super Markets, Inc. in Lakeland, Florida

Posted in Media - Journalism - Newspaper 30+ days ago.

Type: Full-Time





Job Description:

As a Corporate Integrated Marketing Manager - Media, you will develop and collaborate on marketing communication initiatives supporting corporate campaigns. This includes a focus on media governance activities, audience reporting and management, campaign activation support, digital media subject matter expert support, and media communication training - including educating Marketing teams about these activities.  

 

Additional responsibilities include:


  • leverages data and insights from overall integrated channel performance reports provided by Digital Marketing Analytics and external suppliers

  • collaborates with marketing sub-departments to ensure campaign assets align with communication strategies and objectives

  • builds and manages effective relationships with external suppliers

  • coaches and mentors Corporate Integrated Marketing Coordinators on assigned projects and campaigns

  • dedicates time to support Marketing innovation and quality improvement

  • manages special Marketing Communications projects as assigned


  • Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience

  • at least four (4) years of combined Marketing Communications experience in developing marketing communication plans, media planning and managing project budgets 

  • knowledge of marketing principles, processes, tools, techniques and marketing communications planning

  • knowledge of consumer behaviors and trends

  • knowledge of various production methods for print, broadcast (TV/radio), social, digital, etc.

  • knowledge of the effectiveness, strengths, limitations and basic relative costs of various media channels (i.e. TV, radio, newspaper, magazine, out of home, social, digital, street teams, etc.)

  • attention to detail

  • budget management skills

  • excellent communication skills; both verbal and written

  • project management skills

  • experience analyzing market research data, media, financial data (including sales reports and coupon redemption information), consumer research and database trends

  • demonstrate initiative by learning new skills and processes

  • work effectively as a leader or member of a cross-functional team

  • work well under pressure and multitasking

  • commitment to being accountable for results, plus the ability and initiative to accept a high-level of responsibility

  • strong leadership skills

  • strong negotiation skills

  • strong presentation and meeting facilitation skills

  • problem solving skills

  • intermediate knowledge of Media and Marketing Measurement Tools (including Media Mix Modeling (MMM), Multi-Touch Attribution (MTA) and Data Management Platforms (DMP)

  • basic knowledge of Microsoft Office; Word, Excel, and PowerPoint

  • project and budget management Software experience

  • willingness to travel with overnight stays up to one week or longer

  • willingness to work late hours, during weekends (Saturdays & Sundays), or at home as needed


  • Master of Business Administration or equivalent experience

  • six (6) or more years of combined Marketing Communications experience in developing marketing communication plans, media planning, and managing project budgets including marketing experience in a large company/ retailer

  • knowledge of the grocery industry and competitors

  • knowledge of multicultural communications

  • basic corporate knowledge of Retail operations


  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost

  • An opportunity to purchase additional shares of our privately-held stock

  • 401(k) retirement savings plan

  • Group health plan (with prescription benefits)

  • Group dental plan

  • Group vision plan

  • Sick pay

  • Paid Parental Leave

  • Long-term disability insurance

  • Company-paid life insurance (with accidental death & dismemberment benefits)

  • Tuition reimbursement

  • Vacation pay

  • Free hot lunches (buffet-style) at facilities with a cafeteria

  • Paycheck direct deposit

  • Credit union

  • Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases

  • 6 paid holidays (associates can exchange the following holidays with their manager’s approval: New Year’s Day, Memorial Day, Fourth of July, and Labor Day)





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