SEO Strategist at Hearst Communications Inc. in Amherst, New York

Job Description:

Hearst Media is a highly successful nationwide team focused on accelerating the expansion of our digital advertising operation for the local business community. With over 13,000 active daily campaigns, we create, manage, and sell digital marketing solutions across dozens of communities, and offer local businesses an unparalleled opportunity to grow successfully online.

We are seeking a Search Engine Optimization Strategist to join our SEO team that is responsible for providing strategic SEO services for our clients. This role will manage all aspects of day to day SEO strategy for clients. The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEO campaigns.

As a Search Engine Optimization Strategist, you can expect the following:

• Creates and reviews reports with clients of their current and historical SEO campaigns.


• Performs client specific keyword research and competitive analysis.


• Performs technical SEO Audits of client websites.


• Identifies, recommends, and implements on-page website SEO optimization.


• Performs Back link analysis, opportunity identification, solicitation and optimization.


• Analyzes client websites and provides well-defined strategies to improve site conversion and ROI.


• Creates and presents written recommendations for SEO performance improvements.


• Performs day to day client relationship management, if needed.


• Manages SEO projects including kickoff, requirements analysis, development, testing and launch.


• Researches and analyzes industry changes/developments in search engine optimization.