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Marketing Operations and Technology Manager at PREMIER Bankcard LLC in Sioux Falls, South Dakota

Posted in General Business 30+ days ago.

Type: Full-Time





Job Description:

Facility: PREMIER Bankcard

Location: Sioux Falls, SD

Hours: Monday-Friday 8:00 am - 5:00 pm

Job Status: Full-Time

About the Role

PREMIER Bankcard is looking for a Marketing Operations & Technology Manager to lead in the development and optimization of the team’s tech stack, acquisition technology and processes. As a member of the credit card acquisition team, you will take on complex marketing needs, drive work efficiencies and set up marketing technology for scale. You will focus on enabling the marketing team to optimize the client journey across our newly formed, quickly growing, digital ecosystem. You will combine our marketing strategies with data and technology and ensure our campaigns target prospects flawlessly. You will also own relationships with marketing technology partners and work closely with our internal IT team to build our martech stack. 

Job Duties and Responsibilities


  • Create and execute a marketing technology roadmap that is aligned with business goals.

  • Take ownership of global processes, including support, maintenance, documentation, enablement and enhancement.

  • Act as liaison between marketing, technology partners and IT to collaborate and communicate effectively. 

  • Work with stakeholders to find opportunities for improvement to grow and convert acquisition pipeline and scale efficiencies.

  • Develop and initiate marketing strategies utilizing the most effective product offers, creative versions, and universe/channel testing to meet forecast and plan numbers.

  • Allocate volumes to maximize efficiencies through an omnichannel marketing platform (paid search, social media, display, video, direct mail, email, etc.)

  • Monitor, evaluate and communicate performance of marketing partners and vendors as needed to insure contractual and vendor management guidelines are achieved. Negotiate pricing as dictated by profitability measures. Discontinue partnerships as dictated by performance and/or contractual violations.

  • Continually seek, research, and test potential partners, pricing, tools, and channels that may improve marketing capabilities, decrease expense, or enhance controls/compliance.

  • Work closely with the data analytics team in measuring results and presenting campaign effectiveness.

  • Work with marketing teams and partners to understand marketing operational requirements and challenges; propose and manage systems and processes that address any gaps. 

  • Own and lead our existing suite of credit card applications identifying opportunities for both CX and technical enhancements that will improve conversion.

Skills and Qualifications


  • Bachelor’s degree or equivalent practical experience. 

  • 10+ years of experience working within a corporate, consulting or agency marketing environment.

  • Experience with marketing automation systems with an emphasis on enterprise solutions that orchestrate customer journeys across multiple channels.

  • Familiarity with audience creation, journey configuration, data feed integrations, and testing best practices with leading marketing cloud platforms like Salesforce and Adobe.

  • Solid background in marketing technology, CRM, technology integrations, and the use of 1st, 2nd, and 3rd party data in multichannel marketing. 

  • Proven ability to engage with IT, project management, marketing, analytics, and company leaders in a constructive and collaborative relationship.

  • Excellent communication and presentation skills (verbal and written); excellent interpersonal skills with proven ability to influence with impact across functions and disciplines. 

  • Financial or credit card experience preferred but not required.

Pay and Benefits

In addition to our outstanding base wage earnings & incentives, PREMIER also offers a competitive benefits package. Check out an in-depth look at PREMIER benefits!



  • Full medical benefits for 20+ hours/week with FREE dental and vision coverage.

  • Generous time off plans including PTO, Sick Pay, and Bonus Days.

  • 401(k) – dollar-for-dollar match up to 5% of total compensation, 100% associate-owned

  • Employee Wellness Program

  • Special discounts and offers for events at the Denny Sanford PREMIER Center.


  • Paid Community Volunteer Hours - PREMIER averages 30,000 hours of volunteer hours per year!


  • Fun employee parties!

Our Culture

At First PREMIER Bank and PREMIER Bankcard, we've created a culture that emphasizes personal success, respect, health and wellness, fun and giving back. This is an environment where you will be rewarded, valued and celebrated for your hard work. We provide our employees a robust and expanded package of health benefits, incentives, growth and career advancement opportunities and some pretty epic parties—from concerts by big-name artists to giving away cars. We believe in investing in our employees, their families and our communities.

Application Process

To ensure timely communication during the application process, please ensure that the "My Presence" portion of your profile is kept current. This should include your most recent phone number and email address. Additionally, please upload any relevant documentation, such as a cover letter and resume. Initial contact will be made via email. Please check your email regularly for any updates or sign in at www.firstpremier.com/careers to view any status changes.

Neither First PREMIER Bank nor PREMIER Bankcard, LLC discriminates in hiring or employment on the basis of race, color, religion, gender, national origin, age, disability, protected veteran status, or status within any other protected group.

See job description





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