Global Dcommerce Media & Search Manager at Mars, Incorporated in FRANKLIN, Tennessee

Job Description:

At Mars, we're on a transformational journey to data driven brand building with the aim of transforming the way we connect with pet parents across the world.

We've got a bold ambition to serve 40 million more pet parents by 2025; intimately know 100 million pet parents and their pets; deliver a mutual brand experience centered around listening and creating capabilities, ways of working and resources that allow us to engage with pet parents at a meaningful scale.

We're looking for a Global Media & Search Manager to help us hit this bold ambition. This role will be responsible for leading and shaping our e-Commerce Media & Search capabilities for the globe - establishing strategic framework, KPIs, Agency and content ecosystem and Martech solutions to step-change our e-retail Media & Search globally.

What are we looking for?

• You'll have strong experience from within a data-driven comms and e-retail media & on-site search roles.


• You'll understand the e-retail media landscape and have strong capability in media strategies.


• You'll have instigated and driven a change programme, and have experience of influencing across all levels of the business.


• You'll be strong in driving e-Commerce Media & Search community connection strategies.


• Ideally, you'll love pets and feel motivated to join us on our journey to create a better world for pets.

Qualifications / Experience

• 3-5 years experience in eCommerce Media & Search roles


• Deep understanding of consumer packaged goods industry


• Strong understanding of e-Commerce media, promotional tactics and various marketing vehicles


• Track record of delivering business results by driving insights and strategically sound e-Commerce marketing programs


• Strong ability to build trusting relationships with cross functional partners and with customers.


• Innovate in a collaborative manner

What would be your key responsibilities?

• You'll lead & shape on-site e-retail media & search on-site activities, ranging from brand engagement, conversion, and loyalty. Partnering regional and market ICP, brand and Global brand teams to coordinate large brand campaigns.


• You'll be responsible for deployment of best in class media & search standards, driving deployment, and tracking performance with defined KPI's.


• You'll lead the Media & Search e-Commerce Community to ensure excellent execution across the globe.


• You'll share and drive DCommerce best practices and develop a continuous "test and learn" program in the markets. Define initiatives to drive future growth aligned with retailers, regional digital marketing & e-Commerce, also partnering with US & EU on Pureplay & Omni customers, share & re-apply to smaller markets.


• You will coordinate closely with Global Brand Managers and Digital Marketing team) to drive ICJ & omnichannel strategy governance, training + deployment to markets

What can you expect from Mars?

• We'll focus on your development from day one, with access to Mars University, and excellent personal and professional development and learning plans.


• An industry competitive salary and benefits package, including annual company bonus.


• The opportunity to learn, develop and take charge of your own career.


• To be respected and valued, with our Five Principles at the center of every decision we make

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