Head of Small Business Marketing, Growth at Meta in Los Angeles, California

Job Description:

More than 7 million small business advertisers use Meta tools & technologies every month to connect with customers, and over 200 million businesses use our free tools. We succeed when we help these small business customers grow their business. At Meta, you can play a key role in leading this movement on our Global Customer Small Business Marketing team.We are looking for an experienced performance marketing leader to drive the small business experience for global growth programs across all small business audience segments. You will be responsible for leading a team of marketing leads & managers to drive product adoption, revenue growth, and customer retention for our global small business audience, contributing to the overall success of the company. The ideal candidate is an analytical, strategic and creative leader who has the ability to work across multiple marketing disciplines and cross-functional teams. They possess an understanding of the SMB audience and have demonstrated ability to translate business objectives & customer insights into successful marketing strategies. They are comfortable working in matrixed organizations and pride themselves on being agile, flexible and thriving in ambiguity. And they have strong experience leading large teams and influencing stakeholders to drive meaningful results.

Head of Small Business Marketing, Growth Responsibilities:

• Lead marketing strategy and creative execution to deliver on Growth Marketing programs for small businesses. Inspire team to think strategically, innovate and build an integrated experience across the customer journey


• Develop strong partnership with the Small Business Group (SBG) leadership team. Identify and align on marketing priorities, and ensure teams are set up for success to deliver against key priorities


• Build strong relationships across the broader business marketing teams. Identify synergies that help build a holistic small business experience across all marketing channels (e.g. web, social, education)


• Lead and grow a high-performance marketing team, leading with empathy and focusing on team empowerment

Minimum Qualifications:

• Experience working with data - results- and solutions-oriented


• 11+ years experience in B2B marketing


• Knowledge of online advertising industry and/or small & medium businesses


• Experience working across multiple teams and stakeholders


• Experience with global programs


• Experience transitioning between strategy and execution

Preferred Qualifications:

• Performance marketing experience, demonstrating results across marketing objectives


• Strong understanding of and experience with SMB marketing and the SMB audience


• Direct first-hand experience with managing Facebook campaigns or using other paid online media


• 15+ years experience in B2B marketing


• Obsessed with keeping things simple and to the point. Translating complex concepts into easy-to-understand materials is key


• Proven track record of "moving fast" and delivering on tight deadlines


• 7+ years experience in building and leading teams

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com. Apply Now