Director, Global Social Media at Merz North America Inc in Raleigh, North Carolina

Job Description:

The Global Corporate Social Media Director will focus on high-level social media strategy and governance for Merz Aesthetics’ global social media channels (Merz Aesthetics branded, not product branded). A crucial part of their role will be to lead agency relationships in managing Merz Aesthetics’ social media strategies, social executive visibility programs and platforms.

Essential Duties and Responsibilities

• Build a social media team covering Merz Aesthetics’ strategy, engagement and analytics infrastructure based on best-in-class strategies and remain at the forefront of emerging trends, solutions and best practices.


• Ensure that ongoing research and monitoring inform continuous improvement and optimization


• Stay informed of trends and best practices to drive industry leadership in the social media space


• Advocate for new ideas through proven thought leadership and expertise


• Pilot new thinking and tactics for Merz Aesthetics on social media, globally and for key markets


• Develop and oversee execution of strategy that aligns with organizational imperatives and overall purpose


• Develop and oversee execution of a strategy tailored for key executive-level leadership profiles


• Prioritize key performance indicators (KPIs) that will drive impact for the business and ensure content is reaching key defined audiences


• Oversee monitoring and reporting efforts


• Collaborate with digital marketing on multi-touch attribution journeys


• Lead a team of best-in-class social media distribution, for paid, owned and earned channels for corporate channels as well as social media profiles for key leadership


• Develop an analytics program in partnership with agency analysts to continually monitor channel performance, trends and insight on social media and a process for socializing among the communications team and other key stakeholders


• Define and attract key audiences and use insights to collaborate on relevant content development


• Work with key agency partners on updating and creating structural elements, guidelines, policies and ways of working related to social media


• Collaborate cross-functionally within the organization to ensure necessary governance is in place to run a social media program


• Manage ongoing updates of tools and policies to best suit the organization, its social media leads and online communities


• Oversee implementation of policies, tools and best practices throughout the global organization


• Work closely with legal and regulatory as well as other internal stakeholders to ensure accuracy and mitigate risk with all content and procedures


• Develop and maintain a robust research and analytics program for social media in partnership with social media agency


• Analyze data and share relevant reports within the communications team and throughout the organization to educate stakeholders on social media efforts and helpful insights into key audiences


• Ensure all initiatives have clearly defined KPIs that align with organization goals and are all sufficiently tracked to meet KPIs


• Set best practices and lead collaboration with regional communications colleagues to ensure they have support and resources to maximize social media throughout their regions


• Partner with key internal stakeholders at all levels of the organization to set strategies and maximize content


• Build relationships with external stakeholders to foster online engagement


• Advise stakeholders on the best social media solutions to achieve their goals as well as the organization’s goals


• Build strong relationships internally and a reputation as a thought leader throughout the organization who provides a forum for information sharing and alignment on key initiatives


• Contribute to the annual strategic corporate communications planning process as well as ongoing strategic planning and prioritization activities


• Play an active role in identifying and implementing processes, tools and strategies that contribute to a high-functioning team


• Manage a best-in-class social media department at Merz Aesthetics


• Oversee and partner with agencies to deliver strategies and execute quality work within budget

Knowledge, Skills and Abilities

• Ability to successfully manage multiple projects simultaneously with high attention to detail - Required


• Ability to navigate a dynamic, fast-paced environment - Required


• Deadline-driven focus and ability to maintain high quality under tight deadlines - Required


• Strong project and time management, planning and content development skills - Required


• Excellent verbal, written and interpersonal communications skills - Required


• Strong presentation skills with ability to deliver to all group sizes and organizational levels - Required


• Experience working with C-suite level - Required


• Thorough understanding of the relationships among customers, professional organizations, the health care industry and data and regulatory environments - Required


• Social media platform experience including tools for measurement, analytics and execution - Required

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Marketing and Communications

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