Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.
Associate Marketing Manager - FL
The following position is open in Florida, United States.
What makes this a great opportunity?
Opportunity to work with many cross-functional partners in the organization
Close collaboration with sales, national brand marketing, distributors, and regional brand marketing
Utilize creativity and practical application of initiatives
Gain intimate knowledge of both marketing and sales functions
Learn multiple routes to market across geographies
Role Responsibilities
Role Responsibilities:
The Associate Marketing Manager is responsible for supporting the Senior Marketing Manager and the assigned geography in the planning, execution, tracking, and evaluation of all marketing programming that drives the Beam Suntory priorities. Responsibilities to include:
National Programming:
Work closely with Regional Marketing to ensure national programs are purchased to an appropriate level and executed as designed
Support local execution of national sampling and national event programming
Coordinate and manage all POS buys and inventory at the local level to ensure timely execution of materials in-market
Regional/Local Programming:
Work with the Sr. Marketing Manager, Sales Team, and Distributor/Broker partners to identify all divisional local programming needs to support Beam Suntory priorities
Work closely with the National Marketing, Regional Marketing, Industry Affairs, Intellectual Property and Sales to ensure local programming adheres to brand guidelines, state and federal regulations, and properly protects our intellectual property
Manage procurement of promotional materials to support regional and local programs, utilizing centralized procurement options
Ensure quality, cost efficiencies, program effectiveness, and on-time delivery of local programs
Assist Sr. Marketing Manager with programming calendar management, program tracking and post-campaign performance reporting
Lead management of local sampling agency including weekly check-ins ensuring regional reporting and tracking
BI Management:
Lead management of BI budget for assigned geographies including budget tracking & reconciliation of spends through tracking tools
Assist the Sr. Marketing Manager with planning, allocation and spend of yearly brand investment (BI) budgets and work with State Managers in NFL/SFL accordingly
Participate in BI budget review meetings with all stakeholders (weekly review/monthly deep dive)
Provide input and recommendations for all incremental program and funding requests to maximize and track return on investment (ROI)
3+ years of experience in brand or field/trade marketing
Strong financial acumen, knowledge of Salesforce.com and SAP a plus
Advanced skills in Microsoft Office; specifically, Excel & PPT
Strong and effective communication skills
Ability to conceptualize and think creatively, as well as work independently
Ability to build strong relationships internally and externally
Strong on- and off-premise brand building experience
Experience managing premium brands and knowledge across spirits categories
Passion for the brands and categories
Time Management and analytical capabilities
Travel - up to 15%
At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.