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Associate Marketing Manager - FL at Beam Suntory in Miami, Florida

Posted in General Business 30+ days ago.

Type: Full-Time

Job Description:

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

Associate Marketing Manager - FL

The following position is open in Florida, United States.

What makes this a great opportunity?

  • Opportunity to work with many cross-functional partners in the organization
  • Close collaboration with sales, national brand marketing, distributors, and regional brand marketing
  • Utilize creativity and practical application of initiatives
  • Gain intimate knowledge of both marketing and sales functions
  • Learn multiple routes to market across geographies

Role Responsibilities

Role Responsibilities:

The Associate Marketing Manager is responsible for supporting the Senior Marketing Manager and the assigned geography in the planning, execution, tracking, and evaluation of all marketing programming that drives the Beam Suntory priorities. Responsibilities to include:

National Programming:

  • Work closely with Regional Marketing to ensure national programs are purchased to an appropriate level and executed as designed
  • Support local execution of national sampling and national event programming
  • Coordinate and manage all POS buys and inventory at the local level to ensure timely execution of materials in-market

Regional/Local Programming:

  • Work with the Sr. Marketing Manager, Sales Team, and Distributor/Broker partners to identify all divisional local programming needs to support Beam Suntory priorities
  • Work closely with the National Marketing, Regional Marketing, Industry Affairs, Intellectual Property and Sales to ensure local programming adheres to brand guidelines, state and federal regulations, and properly protects our intellectual property
  • Manage procurement of promotional materials to support regional and local programs, utilizing centralized procurement options
  • Ensure quality, cost efficiencies, program effectiveness, and on-time delivery of local programs
  • Assist Sr. Marketing Manager with programming calendar management, program tracking and post-campaign performance reporting
  • Lead management of local sampling agency including weekly check-ins ensuring regional reporting and tracking

BI Management:

  • Lead management of BI budget for assigned geographies including budget tracking & reconciliation of spends through tracking tools
  • Assist the Sr. Marketing Manager with planning, allocation and spend of yearly brand investment (BI) budgets and work with State Managers in NFL/SFL accordingly
  • Participate in BI budget review meetings with all stakeholders (weekly review/monthly deep dive)
  • Provide input and recommendations for all incremental program and funding requests to maximize and track return on investment (ROI)

Qualifications & Experience

  • Bachelor's Degree; marketing major/minor preferred
  • 3+ years of experience in brand or field/trade marketing
  • Strong financial acumen, knowledge of and SAP a plus
  • Advanced skills in Microsoft Office; specifically, Excel & PPT
  • Strong and effective communication skills
  • Ability to conceptualize and think creatively, as well as work independently
  • Ability to build strong relationships internally and externally
  • Strong on- and off-premise brand building experience
  • Experience managing premium brands and knowledge across spirits categories
  • Passion for the brands and categories
  • Time Management and analytical capabilities
  • Travel - up to 15%

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.

Nearest Major Market: Miami

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