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Sr. Director of Global Product Brand Marketing at US26 Lonza Greenwood LLC in Morristown, New Jersey

Posted in Management 30+ days ago.

Type: Full-Time





Job Description:

 

Today, Lonza is a global leader in life sciences operating across three continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work we want to be part of. 

Lonza is seeking to hire a Sr. Director of Global Product Marketing. The incubment will  lead the global outbound marketing to “Go to market strategies” to create awareness of CHI’s brands, engage customers and generate leads to meet CHI’s financial goals.

Critical to this position is developing global relevant content to articulate CHI’s value proposition and competitive differentiators.  Developing and executing omni channel strategies to articulate CHI’s brand and nurture leads.  

Key Responsibilities:


  • Develop an all-encompassing plan, in coordination with key stakeholders, to promote and support the CHI portfolio. This includes:

  • Developing omni channel campaigns with to reach specific customer segments using owned, paid and earned marketing tactics.

  • Work ac the regions to promote CHI and specific products across all marketing channels (…).  Work with internal marketing group, external agencies, customers and knowledge leaders to create and coordinate between owned, paid and earned marketing. 

  • Develop “Go To Market” plan that includes marketing campaigns by channel and region by quarter

  • Create and maintain activities calendar by quarter (i.e. online events, tradeshows, customer engagements, media interview, advertising ….)

  • Responsible for developing the needed content to support “Go to market” strategy.  This will include positioning of products that demonstrate value proposition and differentiator that is validated by Voice of Customer, ethnographic, and quantitative research

  • Conduct VOC research on what customer value, Competitive product comparison and Create CMS database / content repository

  • Inform the organization of key information and activities to support the business.  This includes product training, regularly scheduled business updates, maintenance of intranet and understanding of customer experience throughout the division.

Key Requirements:


  • Bachelor’s degree in arts, Business or Science. Master’s in Business or Science (preferred)

  • Demonstrated experience managing a Team (10 + direct reports)

  • Minimum of 10 years of work experience within Product Marketing

  • Previous experience of working within a role where coordination, prioritization and project management skills are required.

  • Ability to lead activities, projects and coordinate with multiple functional areas

  • Excellent communication and problem-solving skills

Every day, Lonza’s products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.  

People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference. 

Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law





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