Associate Director, Patient Services Omnichannel Marketing at Takeda Pharmaceuticals America, Inc. in Lexington, Massachusetts

Job Description:

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Job Description

Join Takeda as an Associate Director, Patient Services Omnichannel Marketing out of our Lexington, MA office. You will have a critical role within the Patient Services team and you will own and lead the strategic evolution of our customer-facing digital presence to address unmet patient needs, elevating the quality of education and support provided.

How you will contribute:

• You will create and evolve the digital roadmap across Patient Support Programs (Takeda Patient Support, OnePath and Hematology Support Center)


• You will lead the strategy for engagement efforts focused on email, website, apps, and text channels.


• You will leverage Omnichannel strategies to create engagements that deliver personalization "at scale"


• You will lead strategy for engagement efforts focused primarily on email, website, apps, and text channels.


• You will drive innovative ideas and lead the creation of tactics and platforms to support said initiative


• You will leverage and/or direct user (patient/caregiver) research to improve the UI/UX experience for www.onepath.com, www.hematologysupportcenter.com, and www.takedapatientsupport.com


• You will create and execute email and text programs including establishing and measuring KPIs


• You will own the strategy and development of authenticated experiences (portals, Apps) across our programs


• You will create (or co-create) digital requirements for large or marquis programs


• You will communicate up, down and at level to share relevant initiatives and updates with internal Patient Services stakeholders


• You will collaborate and communicate with Patient Services Marketing Teams to understand unique therapeutic area needs which may inform digital strategies and identify and leverage synergies across therapeutic areas.


• You will partner with Insights & Analytics, Takeda IT and our agency of record to distill insights, develop patient journeys, and design programs to ensure best patient experience.


• You will partner with Takeda teams including Digital Strategy and Omnichannel Communications (DSOC) to implement solutions to improve the patient experience.


• You will act as Patient Services Marketing Liaison to Patient Services Insights & Analytics team


• You will manage outside agencies and consultants to meet expected project objectives and hold them accountable to agreed upon standards


• You will represent Patient Services in the review and approval process of promotional initiatives - including the ability to support Patient Services on areas of differing opinions - communicating objectives and purpose to assist in the process


• You will plan, identify, develop, and produce tactics, materials, and program offerings that enhance the patient experience within the programs we support.


• This role currently supports:
  
  
  • OnePath Patient Services (14 products across 7 different disease states)
  
  
  • Hematology Support Center (Supporting 8 products across several indications)
  
  
  • Takeda Patient Support (1 product with 1 indication)
  
  
  
  

• Bachelor's Degree required.


• MBA or advanced study in relevant field a plus.


• Minimum of 8 -10 years required, in pharmaceutical marketing, digital/omnichannel marketing, or related commercial function within the pharmaceutical/biotech industry preferred.


• Experience working in Patient Services or rare disease marketing helpful


• Up to 10% travel to support business needs


• Embody patient-centricity with a compassionate and service-oriented mindset


• Model a collaborative culture to foster openness and candid dialogue


• Demonstrate flexibility and resiliency in an environment with change


• Translate Patient Services Marketing strategy into a multi-channel patient experience


• Develop bold plans and crafts pragmatic solutions to implement them


• Consider marketplace and economic forces and trends in making sound business decisions


• Demonstrate strong oral and written presentation skills


• Meet deadlines and have a strong attention to detail


• Appreciate the importance of developing compliant marketing approaches/platforms/business processes in the pharma space

What Takeda can offer you:

• Comprehensive Healthcare: Medical, Dental, and Vision


• Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan


• Health & Wellness programs including onsite flu shots and health screenings


• Generous time off for vacation and the option to purchase additional vacation days


• Community Outreach Programs and company match of charitable contributions


• Family Planning Support


• Flexible Work Paths


• Tuition reimbursement

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Lexington, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time