Senior Product Manager, Patient Marketing at Biogen in Weston, Massachusetts

Job Description:

Job DescriptionThis position is eligible for remote consideration.About This RoleBiogen's Marketing teams are on the front lines every day, ensuring that our products have the right visibility for the patients who need them most. We manage multiple global brands, support Biogen's existing portfolio of therapies and help prepare new drug approvals for launch. We work from a deep understanding of the science behind our therapies and the disease areas that they treat.As a Senior Product Manager, Patient Marketing you will establish and execute the strategic direction of patient-focused brand marketing across digital and non-digital channels. Reporting to the Associate Director, Consumer/Patient Marketing, you will be a strong contributor to the Multiple Sclerosis (MS) marketing brand team.What You'll Do* Co-development and execution of Consumer and Patient strategy aligned to MS brand strategy with consideration of appropriate connectivity to the health care provider (HCP) promotional strategy * Co-development and execution of patient positioning, segmentation, key product claims, and messaging platforms* Development of patient and multi-channel and social media strategy considerate of cohesive awareness, acquisition, and retention approaches, ensuring connectivity across stakeholders with strong focus on a digital approach* Cross-functional partnership and leadership with key stakeholders from internal (promotional review, customer and market insights, patient services) and external groups (agencies, vendors)* Development of patient programming (e.g. live and virtual patient educational programs), content rollout, and speaker training* Development of patient ambassador relationships, and execution of ambassador conferences and multi-media content highlighting patient ambassadorsWho You AreYour intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are a self-starter who works well independently and within a team. You have a proven ability to influence without authority and build credibility and strong partnerships with internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results.QualificationsBachelor's degree required5 years marketing experience in pharmaceutical/biotech or related experience at a consulting firm or agencyDemonstrated marketing experience with tangible examples of taking strategy through to executionExcellent communication and presentation development skillsOutstanding project management skillsPreferred SkillsPatient and HCP marketing experience Experience in neurology and particularly in Multiple Sclerosis is a plusMBA preferredAdditional InformationAll your information will be kept confidential according to EEO guidelines.Why Biogen?Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients' lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.PDN-9762962b-cc8d-4b22-a71f-5dbecf064a9a