Assistant Director of Marketing & Promotions (Athletics) #497968 at Lamar University in Beaumont, Texas

Posted in Other 6 days ago.

Job Description:

Posting Number:


Position Title:

Assistant Director of Marketing & Promotions (Athletics) #497968



Position Type:



Media Relations

Job Summary/Basic Function:

About This Role:

The Assistant Director for Marketing & Promotions is responsible for providing support for all marketing and promotions areas for the Athletics Department. This individual develops and implements marketing, creative design, advertising, and promotion plans for all assigned sport programs. The individual will also have a strong focus on increasing fan attendance, in-game and pre-game experiences as well as fan engagement. This position will be tasked with increasing awareness through print and electronic media, radio, advertising, web content, community partners, and social media platforms. The individual will assist in the development and execution of plans geared towards increasing brand awareness, increase exposure for Lamar University Athletics in the local and surrounding communities and on campus by creating, developing, implementing, and executing the fan engagement plan. This position is also responsible for creating and developing marketing plans; creating game scripts to match the game day marketing plans; and organizing other special events. This individual will be responsible for executing departmental policies and procedures, as well as establishing goals and objectives. This position will work with various levels of personnel within the areas of Ticket Sales, Athletics Communications, Development and other campus groups. Performs other related duties as assigned. This position will collaborate with the Multi Media Right partner, ensures marketing commitments are fulfilled by reviewing marketing/advertising agreements for fulfillment. The position will also be responsible for the execution of fan engagement plans for all sports and once completed evaluate programs and make changes when necessary. The individual will be responsible to focus on strategies to represent at exhibits and local events; collaborating with traditional as well as electronic communications to season ticket holders, alumni, students, faculty/staff and fans. Collaborating with the Chamber of Commerce and other community organizations; arranging for coaches and student athletes to interact with the campus and community; this position will coordinate and supervise the distribution of promotional materials; Overseeing Athletics social media accounts. Supports Game Day Operations and Ticket Sales by independently creating game scripts to match supervised sports; Managing on field/court game promotions and events.

What You'll Do - Position Duties

As a member of our team, you will have an impact on our clients through accomplishment of the following responsibilities:

  • Responsible for the development, direction and evaluation of comprehensive marketing strategies for the athletic programs..

  • Coordinates the recruitment, hiring, training, supervision and evaluation of student employees

  • Develops and executes, from conception to production, a wide array of publicity, promotional, communication and marketing materials utilizing a variety of print and digital media.

  • Monitors and posts social media content *Designs, communicates, and upholds departmental branding standards that create consistency and recognition across all marketing platforms.

  • Assesses effectiveness and satisfaction of marketing and outreach strategies on an ongoing basis.

  • Communicates effectively and facilitates ongoing planning meetings with student organizations on campus.

  • Produces and maintains an active plan and timeline for all marketing campaigns to include evaluation and assessment of the effectiveness of campaigns.

  • Coordinates and leads outreach opportunities at campus orientations, involvement fairs, and other campus-wide programs.

Who We Are:

Lamar University is a diverse and accessible global university for life-long learners with a passion for broad-based community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our expertise is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 100 degree options and a community that cares, Lamar students are always proud to be Cardinals.

Lamar University is committed to fostering a culture of diversity where students, faculty and staff of all backgrounds can learn, work, and serve.

Benefits - Job Perks:

At Lamar University one of the ways we show value to our team members is by offering the following perks:

Our Comprehensive Benefits Package

  • Health, dental & vision insurance

  • Life insurance

  • State of Texas Retirement plans

  • Tuition covered at 100% for employees, spouses and/or eligible dependent

  • Paid time off - vacation, sick, and holidays.

Minimum Qualifications:

What You'll Need to Succeed - Minimum Qualifications

To be successful in this role and a great addition to our team we need you to come with the following:

  • Bachelor's degree in a related field and one year directly related experience or equivalency required.

  • Demonstrate effective communication, superior customer service skills and work well in a positive team environment.

  • Demonstrate ability to work independently, analyze and make decisions related to the best interest in growing the program.

  • Strong coordination and organizational skills required.

  • Must have InDesign, Photoshop, Fireworks, HTML and graphic design experience.

  • Knowledge of NCAA rules required; Strict adherence to established NCAA, Southland Conference, Texas State University System and Lamar University rules and regulations required.

EEO Statement:

Lamar University is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

Veteran's Preference Statement:

Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.

Preferred Qualifications:

Security Sensitive Statement:

This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.


$35,000 - $40,000

Posting Date:


Open Until Filled:


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