Digital Marketing Specialist (Remote) at Jaggaer, LLC in Morrisville, North Carolina

Job Description:

Digital Marketing Specialist (Remote)

Location US-NC-Morrisville

Job ID 2022-3622

Category Marketing

Type Regular Full-Time

Overview

ABOUT JAGGAER:

JAGGAERis a proven industry leader of comprehensive sourcing & procurement solutions. Our SaaS-based, source-to-settle solution provides unparalleled visibility, insights and recommendations to procurement leaders and suppliers. The result is a fluid supply chain driven by powerful spend analysis, comprehensive contract management and efficient accounts payable solutions.

WHAT WE ARE LOOKING FOR:

What are we looking for? JAGGAER is looking for a seasoned Webmaster / Digital Marketing Specialist to join our global Marketing team. You should bring with you an eye for digital design, campaign management, SEO problem-solving, social strategic design and a flair for website coding.

You’ll be working within an international marketing department, collaborating with colleagues in the US, Europe, Middle East and APAC. We want a passionate marketer who keeps up to date with new developments in digital marketing strategy. You should be able to work well with people from all cultures, are used to cross-functional collaboration, and a great communicator too. Please be prepared to share the results you have achieved in driving ROI and building growth opportunities from the campaigns you have managed.

Principal Responsibilities

ROLE RESPONSIBILITIES:

• Own and lead the strategy for shaping the digital face of the company, the corporate website - jaggaer.com, as well as our secondary microsites – knowledge of WordPress required


• Manage 3 rd party developers, contractors, and/or web development agency to maintain, update, and enhance all owned websites


• Collaborate with Martech team to evaluate and manage technology integrations to support the objectives of the marketing team


• Prepare on-boarding training for new team members, present workshops on website best practices to growth marketing team members, and create processes for continuing education using WordPress


• Champion the SEM strategy for the digital ad channels and manage the daily responsibilities for search and display campaigns in platforms like Google Ads, LinkedIn, Capterra, G2, and more


• Create, analyze, and optimize on-page and off-page SEO strategies to create an optimized vision of the website, its content, and other digital resources


• Collaborate with our Social Media Specialist to enhance organic campaigns, analyze results and align organic messaging with paid ad opportunities


• Build alliances with internal stakeholders across different teams to provide a positive working relationship with each of them


• Work with Marketing Operations to create holistic digital dashboards to report success, opportunities, and failures to develop a better website and advertising tactics

Position Requirements

What you will bring:

• 5 to 7 years of experience in website development and maintenance and SEO


• 5 or more years of experience running PPC campaigns, particularly Google Ads


• A tested understanding and experience in setting up cross-channel digital marketing campaigns


• Strong knowledge of website platforms like WordPress, Drupal or ExpressionEngine


• A background in content production such as blog writing, video creation or editing is an advantage


• A wizard of SEO techniques, both on-page and off-page, and you can demonstrate knowledge of Google Analytics, Google Tag Manager, Search Console and SEO toolsincludesSEMRush

• Strong prioritization, organization, and project management skills


• B2B marketing experience, preferably within a SaaS-based technology company

• Experience with Salesforce isan advantage


• A background in ABM marketing is helpful

• You are highly collaborative and are able to communicate ideas with colleagues across different departments and/or countries; you create comprehensive briefs and ask questions of others when you need.


• You take a proactive approach in making recommendations and improving performance with a problem-solving attitude.


• You are a keen learner and actively stay up to date with developments in SEM as well as utilizing resources to learn more about JAGGAER’s market, our prospects, customers, what their needs are and how JAGGAER solutions fit them.


• Be a contributor, challenge the team to become better and more efficient to build a strong lead pipeline from digital demand strategies


• You are aligned to JAGGAER’s values, which are: You’re passionate, humble, empathetic, accountable, and transparent with prospects, customers and co-workers to transcend the customer experience.

We strive to support our Rockstar’s & their families. Your health & wellbeing are important. JAGGAER offers a variety of programs to help you manage your overall wellness and be your best self.

At JAGGAER you’ll find great medical plans, adoption benefits, wellness reimbursement, generous parental leave, 401(k) match, a flexible work environment, no limit vacation days for exempt employees and much more!

OUR VALUES:

Our values are at the core of who we are at JAGGAER. You will see these values entrenched in how we support our customers, work with team members, build our products and in the culture we’ve created.

Passion: Our team is passionate about the work we do and the impact we’re making.

Humility: We respect and learn from our teammates in pursuit of the larger company mission – to simplify procurement with a relentless customer focus.

Empathy: We constantly seek to understand the perspectives of teammates, customers, partners, and other members of our community.

Transparency: We’re clear about our plans, processes, and goals so nothing comes as a surprise.

Accountability: We measure ourselves against the expectations of our customers and stakeholders, as well as our community at large.

EEO:

JAGGAER is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminate based upon race, ethnicity, ancestry, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, or other applicable legally protected characteristics.

ACCESSIBILITY:

JAGGAER is committed to providing access and reasonable accommodation to applicants. If you are a qualified individual with a disability or a disabled veteran and you think you may require an accommodation for any part of the recruitment process, please send a request to: hr@jaggaer.com All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Pay Transparency Nondiscrimination Provision (dol.gov)

Know Your Rights: WOrkplace Discrimination is Illegal (dol.gov)

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