Paid Media Specialist at Water Pure Inc, dba Purity Products in Plainview, New York

Job Description:

Were looking for people to join our premier Digital Team as a Paid Media Specialist. Celebrating 30 years in business with over 1 million customers, our mission is to make America healthier one customer at a time.
Work with our Digital Marketing Team to execute paid social e-commerce campaigns.

Use your deep understanding of social media platforms like Facebook/Instagram, Snapchat, and TikTok to lead split tests and strategize best possible outcomes.
Recommend appropriate targeting audiences, KPIs/conversion events, and budgets on a per-campaign basis.
Consult with creative teams on recommended ad format options and best practices, including running A/B tests to inform future campaigns.
QA all social campaign setup to ensure budgets, audiences, KPIs, ad creative, etc. are accurate before launch.
Routinely monitor social metrics to gauge performance and provide insights, recommendations, and optimizations.
Collaborate with the Digital Acquisition Team to provide monthly and quarterly learnings and recommendations for future campaigns.
Actively participate in monthly presentations.
Guide business on platform updates, usage trends, new opportunities and other relevant news.