The Creative Director works in close collaboration with colleagues to oversee the translation of broad marketing objectives into compelling, cost-effective, creative strategies that support the marketing goals of The Children’s Museum of Indianapolis. The director is responsible for utilizing marketing research to develop a deep understanding of what motivates target audiences, and synthesizing information from clients and stakeholders to inform the creative strategy for each campaign and how it should be executed across messaging channels. The incumbent leads the in-house marketing creative team—which includes graphic design, photography, videography, and printing functions—as well as external vendors to ensure proper execution. They develop, manage, lead, and evaluate marketing creative projects in the areas of, but not limited to, digital media, paid advertising, marketing collateral, and broadcast. The director leads their unit in supporting internal departments’ marketing creative needs.
The Children’s Museum is fiercely devoted to our Diversity, Equity, Accessibility, and Inclusion (DEAI) efforts. Together we are building and sustaining an inclusive culture that encourages, supports, and celebrates differences.
REPORTS TO: Vice President of Marketing and External Relations
Works within a team environment to conceptualize, research, propose, and fully develop creative concepts that support marketing objectives, are consistent with research, meet budget and timeline restrictions, adhere to the guidelines of sponsors and intellectual property holders, and support the overarching museum brand.
Develops a creative brief for campaigns which defines the look, feel and tone of the campaign. Effectively and persuasively presents creative concepts to division and museum leadership.
Works collaboratively with leadership and teams to set and guide marketing creative strategies, deliverables, and timelines. Effectively and persuasively present creative concepts to division and museum leadership.
Ensures that creative concepts can be, and are, effectively extended to all media platforms—digital, video, print, outdoor, broadcast, etc.—and audience segments.
Reviews final products to ensure they are consistent with the museum brand and DEAI guidelines and are of the highest quality.
Leads marketing creative planning and brainstorming sessions and participates in the development and execution of marketing plans.
Oversees the creation of video products including the creation of scripts, story boards, video shoots, talent selection, and post-production.
Develops, monitors, and maintains the marketing creative services and printing expense budgets.
Selects, supervises, mentors, and guides the work activities of the marketing creative team. Serves as communicator, motivator and technical resource for direct reporting staff. Reinforces the belief in, and expectation of, teamwork through excellent role modeling.
Develops and works on the continual improvement of operational and administrative procedures, client services, internal workflow processes, and other management structures required for the successful operation of the creative services team.
Develops and maintains strong working relationships throughout the museum and with a variety of vendors, including printers and software/technology providers. Works to resolve any problems with quality of vendor’s work.
Acts as contract administrator for museum relationship with RICOH—the museum’s printing services contractor—and oversees the supervision of the on-site RICOH staff.
Bachelor’s degree in graphic design, marketing, fine arts, or related field preferred. Seven (7) years work experience in a marketing creative leadership position; Three (3) years of experience as a marketing creative director.
Three (3) years of digital experience with web, social, and emerging technologies.
Experience with Adobe Creative Suite, Photoshop, Illustrator, InDesign, and Microsoft Office Suite.
Exemplary design and creative skills with a robust portfolio.
Outstanding communication and interpersonal skills.
Strong organizational skills and an acute attention to detail. Must be able to successfully manage multiple projects simultaneously and to work under deadline pressure and in stressful situations.
The demonstrated ability to work collaboratively in a diverse work environment. Must be able to impart diplomacy and professionalism in all situations.
Required to read and edit marketing copy.
Must be able to communicate via face-to-face, virtual, in-person, in presentations to groups and through telephone conversation.
Must possess dexterity to complete design work and for keyboard use.
Must be able to traverse the facility and campus, stand, and sit for extended periods. Requires ability to lift 40 pounds. Must be able to tolerate dust in the environment. Must be able to negotiate vehicle and air travel.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)