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Assocaite Store Manager, HOKA at Deckers Retail LLC in New York, New York

Posted in Admin - Clerical 30+ days ago.

Type: Full-Time

Job Description:


At HOKA, we believe in the transformational power of running and the joy and optimism that movement brings. We are driven by our passion for our Brand and products, and we want to share it with as many people as possible. Whether you’re a pro runner, first-miler, mountain roamer, or neighborhood walker, HOKA is here to empower you to take flight and find joy in movement.

We celebrate diversity of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all employees can come as they are. We believe that when we bring our different perspectives to work, we are truly better together. 


Our Associate Store Managers are integral to the success of the HOKA Brand. As an Associate Store Manager, you partner closely with your Store Manager and District Manager to attract, develop, and motivate a passionate team. You regularly share the HOKA Brand values, vision and mission with your team members and actively create a culture of trust and accountability.


As a store leader, you continuously build and develop your team members through recruiting, training, and coaching to meet the short and long-term needs of the business. You lead your team to drive Brand awareness and education while providing excellent service. You maintain high training standards that enable your team to deliver elevated shopping experiences that invite customers to learn about and experience the HOKA Brand.

You drive operational excellence in all aspects of your business and take responsibility for the store’s inventory, cash, and labor. You execute visual merchandising directions that promote the Brand image and ensure a well-managed back of house. You drive sales and KPIs for your store while focusing on key strategic priorities. You are agile and know how to adapt to support the needs of business.

Community is integral to the HOKA Brand and you understand the importance of cultivating community within and beyond the store’s four walls.  You invite customers into the HOKA community through amazing interactions with our HOKA Experts, creative local engagement, and dynamic support of Brand events. You maintain awareness of industry trends and local competitors and work with your Store Manager and District Manager to meet and anticipate customer demands.  


As an effective Associate Store Manager, you know how to:

  • Coach and develop your team members to build an empowered and engaged team.

  • Ensure the highest level of customer service possible and prioritize brand and product knowledge training. 

  • Partner with the Store Manager and District Manager in the execution of retail programs that enhance customer satisfaction, expand traffic, and optimize profitability

  • Meet and exceed budgeted sales and KPIs and monitor expenses.

  • Drive store strategies that enhance customer satisfaction, increase traffic, and optimize profitability. 

  • Continuously cultivate community through events, local outreach, and proactive awareness of and engagement with your market beyond the four walls of your store.

  • Implement store administration and operations including compliance with policies and procedures.

  • Manage inventory to support your store needs.

  • Hire the best team members by identifying talent quickly and regularly maintaining a network for recruiting candidates.

  • Onboard and train team members to ensure engaged and high-performing teams.

  • Ensure the highest level of visual merchandising and standards and takes responsibility for execution of visual directives and guidelines.

  • Drive key initiatives and programs that enhance the customer journey.


  • Two (2) to four (4) years minimum retail store management experience.

  • Excellent communication skills and ability to convey the HOKA and Deckers Brands Vision and Mission to your team and customers.

  • Excellent leadership skills and experience managing people in a customer-facing environment. 

  • Demonstrated track record of exceeding sales targets and cost management for a store of comparable volume and size.

  • Excellent organizational skills and ability to coordinate people, resources, and services in order to address business goals and needs.

  • Fantastic problem-solving skills and ability to work through challenges.

  • Ability to be agile to meet the needs of the business, within and beyond the four walls of the store.

  • Experience coordinating and hosting regular in-store and local events.


  • Flexibility of schedule and hours to meet the needs of the business.

  • Flexibility to travel to meet the needs of the business.

  • Valid State or Federal Identification.

As part of our HOKA Family, you belong to more than a performance lifestyle Brand. From our corporate offices to our retail stores across the globe, we value giving people the freedom to pursue their passions, express their individuality, and are committed to helping them succeed. We’re proud to offer a wide range of benefits to best recognize the important role each person plays in the Deckers Brands mission. You’ll discover many benefits of working at Deckers Brands including competitive pay, discounts, perks, global contests, as well as opportunities for growth and development.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military, or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity. If you need reasonable adjustments at any point in the application or interview process, please let us know.  

We know that creating space for people to identify themselves in the way in which they choose affirms our individual value and promotes a culture of mutual respect. Please feel free to let us know in your application which pronouns you use, for example: she/her/hers, he/him/his, they/them/theirs.  

$30.00 - $90,000.00

The salary range posted reflects the minimum and maximum target for new hire salaries for this role this specific store location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

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