Social Media Specialist, Marketing at Jersey Shore State Bank in Williamsport, Pennsylvania

Job Description:

Basic Qualifications

Education/Training: High school diploma or equivalent is required; a Bachelors degree in Marketing, Communications, Journalism, or related field is preferred.

Skill(s): Excellent interpersonal and communication skills; superior consulting, writing, editing and presentation skills; effective time management and organizational skills; highly computer literate with the ability to use programs and platforms including but not limited to; Facebook, Twitter, Instagram, LinkedIn, Publisher, Photoshop, and InDesign; strategic and creative mindset; knowledge of design principles and copyright laws; visual and auditory skills; valid driver's license.

Experience: A minimum of two (2) years experience as a Social Media Specialist or role with similar responsibilities is preferred; experience working with film and editing video for use on social media platforms.

General Responsibilities

Responsible for supporting the Companys marketing efforts using online media, digital tools, photography, video creation, and copywriting; helps execute business goals through social media platforms, online marketing tools and other content creation; generates, edits, publishes, and shares content that builds meaningful connections and encourages community members and customers to take action; collaborates with members of the Leadership team and other departments to ensure consistent content, promotions, reputation, and branding; manages on-site video studio.

Essential Duties

1. Responsible for supporting the Companys marketing efforts of which the following duties are illustrative:

a. Builds and executes the Companys social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification; monitor strategy to ensure an increase in brand awareness, to improve marketing efforts, and to increase sales.

b. Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.

c. Generates, edits, publishes, and shares daily content that builds meaningful connections and encourages community members and customers to take action.

d. Sets up and/or optimizes Company pages within each platform to increase the visibility of the Companys social content.

e. Works with internal teams, including but not limited to senior management, mortgage, and the insurance company, to ensure brand consistency in marketing and social media messages.

f. Continuously improves marketing strategies and campaigns by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information; creates comprehensive reports.

g. Manages the Companys on-site video studio; coordinates scheduling; creates scripts and films; edits tutorial videos, customer testimonials, and content for social media platforms from the studio as well as on location.

h. Coordinates photo opportunities with management; takes photos; writes and edits press releases.

2. Achieves goals assigned to the Marketing Department.

3. Coordinates specific work tasks with other personnel within the department as well as with other departments to ensure the smooth and efficient flow of information.

4. Complies with established operating policies and procedures to maintain adequate controls and to support the Companys adherence to outside regulatory requirements.

5. Communicates with management and staff personnel to integrate goals and activities.

6. Responds to inquiries relating to his/her area, or to requests from other Company personnel, customers, etc., within given time frames and within established policy.

7. Maintains appropriate records and provides assigned reports.

Ancillary Duties

1. Performs tasks which are supportive in nature to the essential functions of the job, but which may be altered or re-designed depending upon individual circumstances.

Equipment/Machines

1. Telephone

2. Automobile

3. PC/Computer keyboard

4. Printer/Copier/Fax/Scanner

5. Camera

6. Publisher/Photoshop software

7. Calculator

Salary:

$22,500.00

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