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Content Manager at Alvarez & Marsal Holdings, LLC in Tampa, Florida

Posted in General Business 30+ days ago.

Type: Full-Time





Job Description:

Description

Alvarez & Marsal (A&M) is seeking a motivated Content Manager with strong writing, process management and organizational skills to join our Global Marketing team in the U.S. You will help build the brand equity of A&M's corporate and personal leadership content by managing the LinkedIn profiles of select stakeholders and editorial requests in the U.S. The role will report to the U.S.-based leader responsible for A&M's personal LinkedIn and corporate content programs.

Personal LinkedIn Management

  • Write effective announcements for senior stakeholders' LinkedIn profiles that drive engagement with prospects, clients, recruits and A&M professionals that follow the styles of:

- News announcements

- A&M announcements

- Blogs commenting on trends

- Fun, Core Values-based promotions

- Job openings


  • Work directly with senior stakeholders to propose drafts, edit and publish materials

  • Operate social media content platform to schedule and publish content and adjust approaches to copy based on performance of materials

  • Research appropriate third-party news articles to suggest to stakeholders for featuring with custom commentary on their LinkedIn channels

  • Report on content performance using Global Marketing's analytics tools

  • Own process for onboarding contractors who will be responsible for the creation, publishing and reporting of content for stakeholders when appropriate


Writing & Editing Projects

  • Own process for assigning editorial requests to A&M contract editors. Clarify specific client needs on requests, make suggestions to enhance copy and assist in setting up job briefs

  • Create, edit and provide copywriting support as needed for corporate communications including A&M.com web pages; social posts; and articles

  • Help maintain library system of corporate content including PowerPoint templatesto reflect current firmwide stats and significant news

  • Serve as a brand ambassador reinforcing A&M content best practices

Required Experience


  • A number of years' experience writing and managing digital content campaigns

  • Ability to work autonomously in a fast-paced and evolving environment

  • Strong written and oral communications skills and ability to pitch ideas to senior stakeholders

  • Experience working with social media content and analytics platforms (Oktopost a plus+)

  • Ability to research and identify relevant third-party content for blogging purposes

#LI-LP1





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