Location: Cincinnati, OH
Salary: 140K (maybe higher) plus bonus
Description: Our client, a top consumer products company with an exceptional portfolio, is currently seeking a Director Brand Experience.
Job Summary:
Reporting to the Vice President of Brand Activation. The Director, Brand Experience is a key member of the Marketing organization and leadership team and leads the company's brand experience efforts within the U.S. marketplace. The role is primarily responsible for leading a multi-disciplinary team that is focused on developing and executing industry-leading consumer experiences for company's portfolio of brands in third-party retail environments.
Responsibilities:
•Creating and actualizing a consumer-centric and differentiating retail vision that drives engagement and conversion for company's portfolio of brands.
•Collaborating with Sales, Retail Marketing and Brand Management teams to help maximize sales of brands and products via in-store point-of-purchase materials, displays, messaging, product demonstrations, and brand-engagement tools.
•Working cross-functionally to lead the development and implementation of in-store materials, inclusive of merchandising materials and strategies as well as digital-engagement solutions at retail. •Developing design guidelines for corporate brands, to ensure a consistent, scalable experience across all retail formats and environments and to facilitate efficient production & execution.
•Managing the environments for company's owned branded showrooms at industry tradeshows, the company's headquarters, and manufacturing locations. Leveraging data and insights to enhance the company's approach and solutions, and to guide our third-party retail partners in their presentation of brands and the mattress/bedding category overall.
•Leading a team of direct reports, and consistently and thoroughly delivering the training, development and performance-management support required to foster world-class execution
•Developing and managing annual and project-specific budgets and forecast updates. Management reserves the right to assign or reassign other appropriate duties to this job at any time.
Ideal Candidate Possesses These Attributes:
•Expertise in retail experience design and visual merchandising, with associated experience/knowledge of interior design
•Experienced in successfully building and managing high-performance teams, including internal functional and cross-functional team members and third-party agencies and vendors
•Results driven-passionate about meeting consumer and customer needs
•Flexible and adaptable, with a mindset that focuses on innovation and continuous learning/optimization
•Ability to influence and communicate effectively at all levels, across departments and with key stakeholders
•Strong project management skills, with the ability to work independently and manage to deadlines •Ability to translate insights and metrics into strategy Internal and External Interfaces: Internal Partners •Sales
•Brand & Customer Marketing
•Training •Legal •Finance External Partners •Retail Partners •Design, Fixturing and Digital Agencies •Fixture / POP Suppliers •Facility Operators
Qualifications:
•BS/BA Degree in related field (Interior Design, Retail Design or Marketing).
•Minimum 15 years of relevant experience.
Best Buy |
Best Buy |
Flaherty & Collins Properties |
SoftChoice |
Marriott Vacations Worldwide Corporation |
Marriott Vacations Worldwide Corporation |