Digital Content Designer/Strategist (End-to-End CX) at Cigna in Bloomfield, Connecticut

Job Description:

Summary

As a member of the Digital Content Strategy team, you will play a key role in content strategy, designing and writing digital content that helps drive the user journey and ultimately aligns to key Enterprise goals. You will work closely with product partners, designers, business SMEs, and others and help champion digital best practices. This team designs content that spans the user journey, from initial awareness of products and services to member support and engagement.

Strategic mindset, flexibility, and adaptability are critical for success in this position. Will need to take complex health care ideas, terminology, and processes and simplify them for the end user or customer, adhering to accepted Cigna Brand G uidelines, Cigna Digital C ontent S tandards, Cigna Accessibility Standards, and general digital best practices.

Must be able to self-direct daily and weekly tasks, priorities, and deadlines in support of enterprise projects, as well as one-off requests.

Responsibilities

• Help develop content design and structure, including identifying the information that's needed to best support the user experience


• Write and/or edit content for web and mobile that is accurate, engaging, and concise


• Integrate customer segment personas, competitive research, and user testing outcomes into the copy development process


• Balance small and large project demands and timelines on a day-to-day and week-by-week basis


• Plan, prioritize, and lead copy review meetings with relevant stakeholders and bring an expert level of subject matter expertise to the table


• B e able to collaboratively steer conversations and debate related to content, understanding business goals and technical constraints


• Work cooperatively with others on the team, for collaboration, brainstorming, and delivery of a cohesive content strategy


• Be an ambassador for the Digital Content Strategy team and be willing to share new ideas that could benefit all

Requirements

• 5 + years' experience writing digital content for various audiences, including B2C, B2B, and SEO content


• Must bring expert writing, editing, and proofreading skills with the ability to quickly generate ideas, iterate through content, and deliver work within tight deadlines


• Demonstrated knowledge and experience developing UX copy for transactional experiences, as well as static webpage content


• Experience writing long form informational content that's optimized for organic search


• Solid understanding of User Experience principles, experience using wireframe designs and other design visuals, as part of content design and creation


• Solid understanding of the digital development cycle; experience working within an Agile framework preferred


• Experience authoring within a content management system (CMS) a plus


• Experience writing for the health care industry a plus


• Bachelor's degree in English, Creative Writing, Communications, Marketing, Journalism, or relevant field highly desirable

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 89,000 - 148,400 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

We want you to be healthy, balanced, and feel secure. That's why you'll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you'll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna Group .

About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.