At Walmart, we enable the connection between supplier brands and retail shoppers at an unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, highly-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart's overall growth strategy.
Walmart Connect is seeking an experienced leader in Advanced Analytics & Research. In this role, you will lead a large, high-performing team of advanced analytics professionals and bring the analytical rigor required to solve complex and ambiguous business challenges to drive advertiser growth and engagement. You and your team will work cross-functionally with senior leaders from Product, Sales, Client Services, Engineering, Design, and Marketing teams to create insights to understand media performance, optimize return for advertisers, and generate incremental investment.
The individual needs to be analytical and solution-driven with the ability to effectively communicate at all levels and divisions of an organization. The candidate will need to develop an insights delivery strategy and operating model to lead an organization that is responsible for delivering advanced analytics at scale (for thousands of advertisers). The Head of Advanced Analytics & Research will also establish Walmart Connect's identity as a measurement and research leader internally and externally (through speaking events, industry committees, and press opportunities). And is passionate about holistic measurement and audience insights in driving business growth.
Ultimately, we are looking for someone who is an expert in retail media measurement, analytics, and research and who can be both a consultative strategist and an operator (with a focus on execution) in leading change and innovation as Walmart Connect continues to evolve.
Key Duties & Responsibilities:
Design and implement the insights and service strategy for the next generation of advanced analytics to enable advertiser growth across multi-channel commerce and marketing.
Directly manage leaders (of leaders) and oversee relevant analytics and research teams across Walmart Connect.
Utilize expertise in retail [media] analytics (ex: basket analysis, consumer behavioral insights from purchase data, etc.) to combine media analysis with retail analytics to derive actionable insights that will help brands sell and advertise more efficiently.
Drive innovation in customer and campaign measurement. Orchestrate productization of high-impact solutions in partnership with Product and Engineering to achieve scalability.
Influence and support Product & Engineering to define and deliver a holistic measurement strategy to ensure Walmart Connect becomes an industry leader in this space.
In partnership with Sales, design and then execute and deliver annual JBP (joint business partner) analytics and research benefits to support Walmart Connect's contract value and offer compelling solutions to service those advertisers at scale.
Represent Walmart Connect's research & measurement capabilities and results externally, directly to clients and at industry events (in conjunction with Sales).
Establish trusted relationships with Product, Sales, Client Services, Engineering, Design, and Marketing leaders to guide insights & analytics strategy and prioritization of initiatives.
Apply experience in quantitative analysis, data mining, and statistical modeling to deliver impactful, objective, and actionable data insights that enable business and product decisions.
Conduct competitor research & market intelligence and develop insights on products & capabilities that are brought to market.
Take big, technical, data, and analytic concepts and communicate them in elegant, simple, and compelling ways
In partnership with Product, understand market trends, keep revenue organization informed of these trends, and identify opportunities based on learnings, collaborating with teams to execute.
Lead change management in a dynamic and fast-paced environment; support complex business operations and drive efficiencies through process improvements and automation.
Specialties: measurement strategy, measurement science, quantitative and qualitative research, econometric modeling and media mix optimization (MMM, MTA, Attribution, Incrementality Advanced Analytics), growth and performance analytics, audience insights, consumer journey & segmentation, consumer thought-leadership, data innovation, commercial productization.
Bachelor's or advanced degree in Statistics, Data Analytics, or related field.
15-20 years of experience in online media, customer insights, marketing measurement and advanced analytics.
Ability to lead a large team through periods of rapid growth and ambiguity.
Extensive knowledge of marketing measurement approaches, i.e., econometric modeling, digital multi-touch attribution, media mix modeling, experimental A / B testing and predictive modeling; able to advise when and how to best leverage those approaches.
Extensive knowledge of diverse customer data such as 1st party transactional, clickstream, survey, demographic, 3rd party enrichment, attitudinal and behavioral, product taxonomy.
Experience with developing customer value and loyalty frameworks such as lifecycle management, customer lifetime value, customer journey mapping, loyalty scoring, etc.
High emotional quotient (EQ); encourage team cooperation, promote enthusiasm, motivate strategic thinking, and ensure insightful problem solving.
Able to think and act creatively, championing and promoting new ideas that contribute to the goals of the organization and the department.
Ability to work in a fast-paced, highly independent environment and juggle multiple ongoing projects, responsibilities, and relationships.
Strong understanding of advertising technology and data / performance measurement trends.
Excellent written / verbal communication skills; polished and professional demeanor.
Bring a sense of "fun" that inspires others and creates a healthy team environment.
Integrated Marketing (Digital and Traditional) Analytics, Multi-channel attribution, Media mix optimization, predictive analytics, Adobe Analytics, Digital B2C tactics, Consulting, ROI management, Analytics and Data operations, Measurement frameworks, Data visualization, data wrangling, Tableau, Excel and PowerPoint to turn raw data into actionable insights.
At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .
The annual salary range for this position is $216,000.00-$324,000.00
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
- Regional Pay Zone (RPZ) (based on location)
- Stock equity incentives
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 7 years' experience in data analytics or related field OR 9 years' experience in data analytics or related field. 7 years' supervisory experience OR experience leading cross-functional teams.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Using cluster analysis techniques, simulation, inferential statistics, neural networks, or data mining techniques
Masters: Business Administration, Masters: Information Systems, Masters: Statistics
221 RIVER ST, HOBOKEN, NJ 07030, United States of America
At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
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All the benefits you need for you and your family
Multiple health plan options, including vision & dental plans for you & dependents
Financial benefits including 401(k), stock purchase plans, life insurance and more
Associate discounts in-store and online
Education assistance for Associate and dependents
Pay during military service
Paid Time off - to include vacation, sick, parental
Short-term and long-term disability for when you can't work because of injury, illness, or childbirth
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.
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