The Marketing Manager- Inclusive Banking is responsible for creating customer journeys that nurture the audiences from Inclusive Banking efforts. This individual contributor will develop, launch and lead marketing programs to achieve stated business objectives for the "Client Segment".
ESSENTIAL DUTIES & RESPONSIBILITIES:
Based on strategic guidance from direct manager, craft well-structured strategic marketing plans and creative briefs using qualitative and quantitative data and producing measurable results.
and execute Inclusive Banking campaigns, including creating content plans, overseeing content creation and mapping distribution strategies, work across the Marketing department and partner with key internal stakeholders and agencies to develop assets. (digital campaigns, landing pages, emails, blog posts, social, etc.)
with the Talent & Diversity team to support DE&I talent acquisition strategies across a variety of platforms including social media, recruitment events, etc.
media plans in conjunction with agency of record and internal partners, to amplify messages in target markets, including collaboration on major community partnerships and sponsorships in alignment with Community & Economic Development and Regional Marketing Teams.
with line of business to vet new program ideas for feasibility.
Helps define and update marketing plans for specific marketing channels under the direction of the direct manager.
Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute through creative development, targeting and production.
Develops in depth understanding of features and benefits of financial products offered to the segment.
Contributes input and ideas to help achieve segment marketing goals and program ROI.
Work with analytics to understand campaign performance, test results and profitability; utilize data and analytics to drive marketing decisions based on customer interactions and behaviors.
Identify new capabilities to improve campaign performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements.
Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization.
Present campaign reporting including financials, performance and test results.
Ensure that marketing programs adhere to brand standards and contribute to building brand equity.
Coordinates with appropriate internal and external centers of excellence to execute campaigns and programs including:
Current external agencies include creative, media buying, digital design, direct marketing, and boutique providers.
Current and planned internal resources include client analytics, market research, corporate communications, and community engagement, digital channel, branded content creation, merchandising, and marketing automation.
Uses internal and external resources to understand the impact of marketing programs on the entire buying funnel down to incremental sales, revenue, and ROI. Based on results and discussion with Marketing Leadership contributes ideas and recommendations for future planning.
Follow established department policies, procedures, and workflow practices.
Serve as a first line of defense in implementing appropriate risk controls.
Bachelor's degree in Business, Marketing, Finance, or a related discipline (or equivalent); other degrees considered if the candidate has strongly demonstrated marketing or sales results.
5+ years of experience in relevant accountable marketing disciplines such as customer marketing, segment marketing, database marketing, direct marketing, digital marketing, etc.
Regulated industry (i.e. Financial Services, Healthcare, Gaming, etc.) experience strongly preferred, but not required.
Experience in Salesforce, Marketing Cloud, or similar systems preferred.
Experience working for or with a publicly-traded company.
Quantified results from marketing programs and campaigns created and managed.
Excellent writing and communication skills including proficiency with MS PowerPoint, Word, Excel.
Demonstrated interest in building a knowledgebase and active curiosity about what drives customer and business value.
Personal or professional experience in emerging marketing disciplines such as digital marketing, customer-relationship management, inbound marketing, social media, etc. are encouraged but not required of candidates.
ESSENTIAL MENTAL & PHYSICAL REQUIREMENTS:
Ability to work under stress and meet deadlines.
Ability to operate a keyboard if required to perform the essential job functions.
Ability to read and interpret a document if required to perform the essential job functions.
Ability to travel if required performing the essential job functions.
Ability to lift/move/carry approximately 25 pounds if required to perform the essential job functions. If the employee is unable to lift/move/carry this weight and can be accommodated without causing the department/division an "undue hardship" then the employee must be accommodated; hence omitting lifting/moving/carrying as a physical requirement.