National Accounts Retail Marketing Manager at Garmin International in Olathe, Kansas

Job Description:

Overview

We are seeking a full-time National Accounts Retail Marketing Manager in our Olathe, KS location. In this role, you will be responsible for working at the intersection of product development, marketing, sales, and retail execution with a broad responsibility to develop and implement a marketing strategy roadmap for a specific set of retail partners spanning all Garmin product categories.

Essential Functions

• Demonstrates proficient knowledge of Garmin products and marketing process, and markets served


• Effectively manages people, products, and projects with little oversight


• Owns marketing plans/strategy for all retail execution projects for a defined set of retail partners


• Develops new marketing plans/strategies with retailers based on competitive landscape and internal reflection


• Drives, develops, and implements strategic/tactical plans across all marketing areas with retailers including advertising, social media, sponsorship, and public relations


• Partners with retailers to review/give insights on how to best maximize their co-op budget/spend


• Applies marketing strategy to new/existing products


• Works with Retail Merchandising (in store and online) teams to ensure comprehensive 360-degree plan


• Develops and executes events / activations with retail partners


• Understands product positioning for approved products and messaging which communicates the value, benefits, and unique selling points of products


• Attends industry tradeshows to master knowledge of market(s) served


• Partners with cross-functional teams within marketing communications/marketing for products and projects


• Ensures all retailer marketing materials are consistent and accurate


• Ability to present information to immediate teams and cross-functional teams


• Builds relationships across multiple organizations


• Applies Garmin's Mission, Vision and Values and wants to see Garmin succeed


• Ability to travel (up to 50% of the time)

Basic Qualifications

• Bachelor's Degree AND a minimum of 5 years of previous marketing or sales experience


• Demonstrated leadership experience


• Demonstrated product or project management experience


• Demonstrated proficiency with Microsoft Office applications, particularly Outlook, Word, and Excel


• Demonstrated strong and effective verbal, written, and interpersonal communication skills


• Excellent time management/follow-up skills with ability to generate/support pragmatic solutions that meet Garmin's market launch requirements, while maintaining high quality standards


• Must be positive, detail/quality oriented, organized, analytical, team oriented, a multi-tasker, and a driven problem solver with proven success in solving difficult problems with the ability to prioritize and work proactively/effectively in a fast paced, deadline-driven environment with minimal supervision


• Ability to partner with other team members utilizing feedback while working towards a collaborative outcome

Garmin International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits

Apply Now