Let’s take a look at this question. Why would an employer ask you where you heard about a job that they are looking to fill? I believe they do so for multiple reasons. These reasons may include:
1) They are paying a recruiting service to fill their position
2) They are paying a Social Media team to blast the position our to their Social Network
3) They are paying a job board or multiple job boards to advertise their opening.
4) They are curious to see if any of their employees are recommending working at their company.
So why would you care as a potential employee. I know you are probably saying that this question doesn’t help you at all. It is strictly for the employer’s benefit. Hold on there, you can answer this question is a way that will showcase you, your savvy and more. So let’s explore the options above on how they may benefit you.
The first thing you must understand is that the employer more than likely is utilizing all of the options listed above. Many employers simply want to know where you came from. How you found them though says something about you. Also with today’s technology, they probably know the answer already.
If you found them by working with a recruiter, what does that say about you? That says that you have taken your job search extremely seriously, that you were willing to consult an expert to find work, that you were willing to look at your faults and have someone critique them to make you a better candidate and that you trusted the process. Also, you were already vetted by a professional. The process speaks volumes to a potential employer.
If you found the job on Social Media, that tells employers that you are OK putting yourself out there, that you are somewhat personable and open to multiple ideas and enjoy communicating with others? Which Social Media site you found the job also says something about you. If you found the job on LinkedIn it may suggest that you think of yourself in a professional manner. If you found a position on Twitter it may suggest that you are a more direct person, it is what is it person. Finally, if you found a position through Facebook, it may suggest that you are a more relaxed very personable person.
If you found the job on a job board that tells employers that you do things the traditional way? That also says that you will follow traditional values and traditional protocol in my opinion. What job board you found the position on also says something. If you found the position on www.Indeed.com or www.Careerbuilder.com then you are identifying yourself as a person in the general population. If you found the job on a niche job board that says that you identify yourself with a specific group which speaks volumes about who you are. As an example, if you found a position on our site: www.disABLEDperson.com, you are identifying yourself as a person with a disability. If you found the position on our other site: Job Opportunities for Disabled Veterans, www.JOFDAV.com you are telling the employer that you are a veteran with a disability.
If you found the position through an employee referral what does that tell the employer? That tells the employer that you already aware of the company culture. You understand what it takes to work there and you are OK with it. If the employee who referred you is a trusted employee then the employer will have a sense of trust in you already in my opinion.
So you see, that question is not a simple one. Every question asked to you during an interview has meaning and how you answer each question regardless of how insignificant it seems has importance.
I hope this helps you in some way.
See you next week.
“Ours is simply to serve”