Posted in Management 6 months ago.
This job brought to you by eQuest
Location: Dallas, Texas
Job ID: 39036
Position Title: Customer Marketing Manager - Dallas (Plano office)
Company: The Coca-Cola Company
Working Location: TX - Dallas
Specific Location: US-TX-DALLAS-OFFICE-DALLAS PKWY
Employment Status: Full Time
Relocation Provided: No
Travel Required: 25%
The Customer Marketing Manager is responsible for the development and execution of Customer and Channel specific marketing plans. Working closely with the sales team and our customers, the CMM plays a key role in driving revenue and profit for the System, while helping achieve our goal of becoming the Customer's most valued supplier.
Lead total beverage marketing strategy in collaboration with Sales Leadership
Influence complex customer situations (franchisees)
Deliver insights (consumer and industry) and apply to customers business
Construct annual marketing calendar
Contribute to customer’s long term planning process
Conduct customer marketing stewardship reviews
Provide customer business and oppty assessments
Provide BIC competitive analysis /LOS
Create persuasive selling stories
Lead revenue enhancing concept development with customers
Leverage internal tools and resources to support customer strategy (e.g. via channel, asset and brand)
SME leadership where needed
Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.)
Fully leverage national marketing initiatives with customers.
Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
Work closely (liaise) with CCNA counterparts to bring relevant insights and initiatives to the organization.
Develop and execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
Working with sales teams in the development, execution and follow - up of sales plans of assigned customer base.
Participate actively in the Annual Customer Plan process.
Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met.
Work with sales teams to jointly present major initiatives to customers.
Assisting customers in reaching sales potential on company products by offering creative merchandising ideas.
Handling customer issues/opportunities promptly
Minimum Required: Bachelor’s degree in Marketing/Business
Minimum Required: 5-7 years of experience in a consumer packaged goods company, preferably in both customer management and marketing roles
Advanced Strategic Thinking
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
Previous Customer/Channel Management experience
Coca-Cola Channel business knowledge an asset
Demonstrated personal leadership skills and influencing ability
Brand merchandising knowledge
Demonstrated creative and strategic thinking ability
Effective oral and written communications skills
Travel Requirements: 25%
Relocation Assistance: None
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