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Principal Public Affairs Representative at Metropolitan Water District Southern California

Posted in Sales 30+ days ago.

Type: Full Time
Location: Los Angeles, California

Job Description:
The Metropolitan Water District of Southern California is a consortium of 26 cities and water districts that provides drinking water to nearly 19 million people in Southern California. Metropolitan's mission is to provide its service area with adequate and reliable supplies of high quality water to meet current and future needs in an environmentally and economically responsible way. Metropolitan's facilities include the 242-mile Colorado River Aqueduct, five water treatment plants with a combined capacity of 2.6 billion gallons per day, nine surface water reservoirs, 800 miles of pipeline, and 16 hydroelectric power plants.


Metropolitan's External Affairs Group, Media & Communications Section has (1) opening for a Principal Public Affairs Representative available at its Headquarters in Los Angeles, California.

In this position, you will work extensively with the news media, including identifying, organizing, and supplementing Metropolitan responses as primary backup to our press officer. You will work with senior management to plan and create strategic public outreach messaging and campaigns for English, Spanish, and Chinese speaking communities. Your responsibilities will include writing press releases, talking points, opinion pieces, letters to the editor, e-newsletter stories, and other materials. You also will handle and respond to news media inquiries; develop marketing and outreach materials; produce multimedia content for our websites; and be a liaison to the news media, member agencies and community outreach organizations. Also, the position entails a strong social media component involving writing and posting on various platforms such as Twitter, Facebook and YouTube as well as working with digital storytelling techniques.

In addition to having extensive experience in the areas of work mentioned above, the ideal candidate will have knowledge of the news media industry, water industry, statewide water and environmental issues as well as Southern California water issues.

1. Plans and implements strategic projects and materials that communicate Metropolitan priorities to key constituencies within the Metropolitan service area and beyond, particularly the news media, civic leaders, Metropolitan employees, and the general public.

2. Plans and creates a variety of external communications products such as press advisories, press releases, op-eds, letters to the editor, speeches, external newsletters, video scripts, advertising and marketing materials; articles for internal and external communication products; materials for strategic and internal reports; and other related materials for executive management.

3. Responds to news media inquiries; arranges and manages news media interviews with Metropolitan source experts, managers, executive staff, and/or directors; serves as a district spokesperson to the news media; handles crisis communications; and answers public inquiries.

4. Coordinates and develops public information and outreach projects for ethnic populations, particularly Spanish-language communities; develops bilingual press and collateral material; and oversees translations of Metropolitan external communications and materials.

5. Develops and maintains a baseline of knowledge of Metropolitan and water-related programs, projects, issues, and events; determines how to communicate and present these subjects, some complex and highly technical, to internal and external audiences.


9/80 (Alternate Friday's off) - This position must be available to work after-hours weekday and weekends as needed.

Education and Experience: Bachelor's degree from an accredited college or university with a major in journalism, advertising, marketing, television and film production, public relations or related field and eight years of increasingly responsible experience in media relations, publication, and corporate writing, publication production, or public outreach campaigns within a news media or public relations setting, of which two years of experience must have been at the Senior Public Affairs level.

Required Knowledge of: A variety of writing styles and techniques including newspaper and magazine journalism, and corporate; Metropolitan history mission, issues, programs, projects, and people; principles and practices of public relations; news and social media operations; research tools, facilities, and methodologies; English usage, spelling, grammar, and punctuation; and pertinent federal, state, and local laws, codes and regulations.

Required Skills and Abilities to: Ability to write clearly, concisely, creatively, and accurately regarding Metropolitan water-related matters on tight deadlines; write creatively to generate interest in Metropolitan matters; incorporate Metropolitan goals into various publications; develop and maintain effective communications with the news media; interpret policies and procedures; respond to requests and inquiries from the general public; and use business applications such as word processing.

* Valid California Class C Driver License or equivalent from state of residency is required at time of application.

Principles and practices of printed and online publishing as well as social media platforms; emerging digital storytelling techniques; knowledge and experience in printing techniques; public information principles; project management; advertising and marketing theory and techniques; video production principles; script writing and formatting; video camera techniques; video editing; and bilingual media relations.

The physical demands and work environment characteristics described here are representative of those that must be met or may be encountered by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands: Light

Work Environment: Primarily an indoor work environment typical of an office setting. The work environment may include some exposure to outside elements. May travel to various sites requiring overnight stay.

* Competitive compensation
* Excellent medical, dental, life, vision and retirement plans, including pension plan and 401k (with matching contribution), tuition reimbursement, and more
* Training and advancement opportunities
* On-site fitness center
* Excellent working environment
* Hub of public transportation: rail, subway, buses, and taxis
* Public transportation reimbursements and van pools

For more information on MWD benefits, please use the following link:

This job announcement has been designed to indicate the general nature and level of work being performed by employees in this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. To receive a copy of the complete job description, please send an email to

Reasonable accommodation for people with disabilities may be requested by calling (213) 217-7738 at least 5 working days in advance of the scheduled examination date(s).

MWD is a Federal and State EO employer - Veterans/Disabled and other protected categories