Posted in General Business 30+ days ago.
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Location: Oldsmar, Florida
Part-Time Data Production Associate - 8477
Operations - USA Oldsmar, Florida
Nielsen N.V. (NYSE: NLSN) is a global performance management company providing a comprehensive understanding of what consumers Watch and Buy. As an S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90 percent of the world’s population. TV Brand Effect (TVBE) is the industry standard for measuring ad effectiveness, measuring the full spectrum of television advertising both in-program and in-commercial via custom written survey questions. With more than 10 years of normative data, our team provides advertisers with a deep insight into how their commercials resonate with the consumer, measuring ad memorability, brand & message recall, likeability, and purchase intent. In addition, TVBE informs the client on how their ads’ performance compares against key competitors and analyzes airing specific data to suggest to advertisers how to better allocate their ad spend. For more information, visit www.nielsen.com.
The Data Production Associate works in our Ad Processing department keeping track of commercials that air on TV. This role primarily focuses on nightly national and regional ad production. Primary duties include watching, analyzing, reconciling and preparing ad airings data using proprietary commercial recognition software. Precise attention to detail, the ability to maintain focus for prolonged periods of time, and the ability to master subtle variations in advertisements are imperative for success.
Completing nightly national ad production on assigned networks
Review and analyze ads airing in TVBE coverage; verify repeat ads; record notable differences between ads
Apply ad methodology to classify ads by type
Accurately complete captioning for new ads as they are added to our database
Ability to quickly learn & apply ad methodology to classify ads by type
Knowledge of marketing, advertising or market research a plus
Candidates should bring a positive attitude and be capable of delivering tangible results in a fast-paced environment
Strong computer skills; must have knowledge of Email and navigating Windows OS, as well as have the ability to master new software quickly
Possess excellent analytical skills, highly organized, and focused
Strong interpersonal skills required
Multi-tasking ability among various software platforms
Reliability and punctuality is critical
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.
By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
Job Type: Regular
Primary Location: Oldsmar,Florida
Secondary Locations: , , ,