New England Biolabs is inviting applications to join the expanding NEBNext® commercial team. Using knowledge of customer needs and market trends, the Product Marketing Manager will develop and implement marketing tactics to drive the revenue and brand growth for a range of products within the NEBNext product portfolio. This is an in-house role based in Ipswich, MA.
Act as a champion for the given range of products, both internally and externally, to achieve the goals set for the products.
Develop and implement marketing strategies that match customer needs with the specific benefits of the products to create unique and sustainable market positions.
Maintain a strong knowledge of market trends and customer needs for the product range.
Identify new product and market opportunities related to the range of products.
Develop and manage the implementation of creative promotional tactics that align themselves with the buying process of the customer, and drive brand awareness and product revenue growth.
Propose and support the optimum channel to market and sell the different products in the range.
Manage all aspects of the product life-cycle and ensure appropriate post-launch support.
Propose and manage product pricing.
Required Qualifications and Experience:
Bachelor’s degree or higher in one of core life science disciplines; molecular biology, genetics, biochemistry etc.
Minimum three years’ experience in the life science industry, with at least one year experience focused on next generation sequencing (NGS)
Broad knowledge of the NGS market.
Good understanding of core principles of marketing and how to best apply them to the NGS market.
Basic understanding of the selling process and how it is used effectively within the NGS market.
Strong project management skills and the ability to multi-task, prioritize and manage multiple projects simultaneously.
Excellent communication and presentation skills; both written and verbal.
Strong analytic and critical thinking skills.
Good computing skills, with specific knowledge of Microsoft Office.
Ability to travel, including overseas, up to 30% of time.
Preferred Qualifications and Experience:
Knowledge and experience in digital marketing strategy and tactics.
Cross-functional experience - R&D and/or Sales/Marketing - in life science industry.
New England Biolabs, Inc. is an Equal Opportunity/Affirmative Action Employer of Minorities, Females, Disabled and Protected Veterans and a participating employer in the Employment Verification (E-Verify) program. More in-depth details of EEO are available here.
If you need an accommodation for any part of the employment process because of a medical condition or disability, please send an email to firstname.lastname@example.org or call 978-927-5054 to let us know the nature of your request.