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Social Media Marketing Strategist at Hearst Communications Inc.

Posted in Media - Journalism - Newspaper 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Buffalo, New York

Job Description:

The SMM Strategist will work with our existing Social Media Marketing team to provide strategic social media services for our clients. The SMM Strategist will be responsible for researching, identifying and implementing emerging SMM trends and tactics.

This role will manage all aspects of day to day social media strategy for clients. As part of the Social Media Marketing Team, this individual will create new SMM campaigns, via Facebook, Twitter, Foursquare, Google +, Pinterest, Instagram and any other related social media platforms in an effort to meet advertiser goals.

Focus areas will include social media monitoring, providing trending and analysis reports, monitoring and improving client’s online reputation, planning and directing social media campaigns, and increasing website participation and engagement.

The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SMM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SMM campaigns.


  • Develops social media campaign strategies.

  • Builds and launches SMM campaigns via Facebook, Twitter, Foursquare, Google +, Pinterest, Instagram and any other related social media platforms.

  • Builds, launches and manages paid social media advertising campaigns.

  • Publishes social media posts and blogs on behalf of a large client base.

  • Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.

  • Provides clients with advanced insights into social media marketing trends specific to their industry.

  • Creates and delivers monthly campaign reports.

  • Performs campaign budget stewardship to ensure paid campaigns are managed efficiently and effectively.

  • Monitors and implements new and emerging trends in SMM.

  • Recommends changes in methods to increase social media likes/followers and increase overall engagement.

  • Contributes to the company SMM blog.

  • Performs other related duties as assigned. 


A BA/BS Degree preferred. A minimum of one year of experience. Experience with advanced Social Media Marketing is preferred but not required. Candidate must have strong verbal and written communication skills. Excellent writing, copy editing and proofreading skills are required.


The incumbent/candidate must have a detailed work ethic, be highly motivated, well organized and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Computer skills are required for this position. Mastery of MS Excel, Word, PowerPoint, Photoshop, needed. A strong understanding of HTML, CSS, Javascript, server side data and PHP is preferred but not required. Knowledge and experience with all relevant social media platforms is preferred but not required. Organizational skills and ability to manage multiple simultaneous projects and resources are required.