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Associate Manager, Audience and Operations at HEARST PUBLISHING SERVICES INC

Posted in General Business 30+ days ago.

This job brought to you by eQuest

Type: Full-Time
Location: Center Valley, Pennsylvania





Job Description:

Associate Manager, Audience and Operations
The Associate Manager, Audience and Operations will be responsible for trafficking display campaigns, reporting and analysis, and coordination with the ad ops team and account teams.

Responsibilities: 
• Development and implementation of campaign strategy, new accounts set-up, tagging, audience activation and management
• Campaign trafficking and maintenance including frequency, dayparting, tracking, and various targeting parameters and techniques
• Traffic campaign tags into ad exchange platforms and creative specific ad servers.
• Work with media partners to ensure accurate platform implementation
• Activate data partners on campaign by campaign basis. Implement data acquisition strategies within the budget constraints
• Analytics based campaign decision support by leveraging iCrossing proprietary data management capabilities, evaluating performance against campaign goals and key performance indicators
• Scheduled and ad-hoc campaign reporting for monitoring and client delivery
• Identify and account for reporting and data discrepancies, ensure accurate campaign results and trafficking processes
• Troubleshoot issues on all pre-production and live campaigns


Desired Skills & Experience:
• 2+ years experience in the ad trading space with an agency trading desk, demand side platform (DSP), and ad exchange is a must
• 2+ years experience with bid management platforms such as Invite Media or Turn for active campaign optimization is a must
• Experience with at least one industry leading ad server such as DART
• Extensive experience with digital display campaign setup, optimization and reporting; database marketing, audience segmentation, audience development, ad targeting
• Proficiency in Microsoft Office solutions, particularly Excel and PowerPoint, knowledge of SQL and JavaScript is a plus
• Strong analytical skills and attention to detail
• Excellent communication and organizational skills


Hearst Corporation is one of the nation's largest diversified media companies. Its major interests include magazine, newspaper and business publishing, cable networks, television and radio broadcasting, internet businesses, TV production and distribution, newspaper features distribution and real estate.