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Consumer Insights & Analytics Manager at Hallmark

Posted in Research 30+ days ago.

This job brought to you by Professional Diversity Network, Inc

Type: Full Time
Location: Kansas City, Missouri





Job Description:

reqid: 28032
WHEN YOU CARE ENOUGH YOU CAN CHANGE THE WORLD.
Do you want to work for one of the world's most trusted and recognized brands? Hallmark is a company rooted in connecting people. We care for our employees, our communities, and our world. A career at Hallmark means you get to make a big impact and create something that can make a genuine difference. We’re looking for people who want to continue to carry our vision forward.
The Insights & Analytics team is passionate about understanding people--their relationships, behaviors, needs, and realities--and bringing the mind of the consumer to product development and business decisions. We are data-driven in our approach, using "soft" and "hard" data to bring to life our consumers' whats and whys. We are the truth-tellers, the advocates. We are a collaborative in-house research & analytics team, driven to bring insights to life and to engaged stakeholders.
You will love working in the Insights & Analytics department if you:
Want to make a difference in the future of Hallmark. We aren't saving lives, but we are helping to make people's lives better, kinder, and more connected.
Have an innate, almost incurable, curiosity about people and their lives.
Believe life is too short not to enjoy the people you work with each day. Our department is made up of some of the most supportive, talented, smart, kind, dedicated people and teams.
As a member of our Insights & Analytics team, you will play a critical role in supporting Hallmark's digital initiatives across retailers and businesses by providing an understanding of online shopping, path-to-purchase, and drivers of digital commercialization for our categories. You will work with our Hallmark.com, Digital Commercialization, and key customer teams (for their click-and-collect capabilities), helping to identify insights with the potential to grow our digital business. Additionally, you will lead other research initiatives (outside of digital) in service of the Consumer & Shopper Insight team and the Insights & Analytics team as a whole.
The ideal candidate will be passionate about helping our stakeholders become wildly successful, delivering financial results and critical capabilities. You will be thoughtful, thorough, creative, collaborative, and will inspire people around you. You will be technical enough to have spirited debates with our seasoned research/digital teams and creative enough to collaborate on problem solving. You will be a high-impact, visible ‘resident expert’ on what our consumers/shoppers are doing, saying, and the ‘why’ underneath their behavior and motivations. Effective and engaging communication skills will help you succeed.
You will be tasked with a variety of responsibilities, including:
Identifying areas where consumer research or input are required
Recommending and designing appropriate studies or research initiatives
Executing a range of different types of consumer/shopper studies, as needed to address business challenges
Synthesizing and analyzing data from multiple sources, translating research insights into actionable recommendations and direction
Managing day-to-day relationships and project logistics with external research partners as needed
Acting as a knowledge source and subject matter expert in the digital commercialization space
If these aspects of Hallmark’s Insight & Analytics department call to you, please apply.
APPLICATION INSTRUCTIONS:
You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.
Basic Qualifications:
Bachelors in Marketing Research, Engineering, Statistics, Marketing, Psychology, Sociology AND At least 3 years’ experience in Marketing, Marketing Research, Operations Research, Engineering, Statistics, Psychology, Sociology, Business Research or Business Consulting, with experience in shopper research, digital commercialization, digital analytics, or digital research (CX/UX or other).
OR
Bachelor degree AND At least 5 years’ experience in Marketing, Marketing Research, Operations Research, Engineering, Statistics, Psychology, Sociology, Business Research or Business Consulting, with experience in shopper research, digital commercialization, digital analytics, or digital research (CX/UX or other).
Preferred Qualifications:
Familiarity with digital data/data analytic tools (such as Google Analytics, Omniture, Facebook, Medallia, ratings & review, other social)
8+ years of market, consumer, business, or operational research, experienced in various research and analytical tools and applications.
Prior business strategy and consulting experience.
Experience with developing strategic business/research/analysis plans.
Experience with diverse consumer product/service business models.
Prior experience in e-commerce, business consulting; advanced research methodology, consumer immersion, research project management, design thinking, supplier-side experience, digital commercialization, cross-functional project leadership, ability to integrate/synthesize data from multiple sources
BENEFITS AND PERKS:
At Hallmark, we help people feel connected to what matters. That's true of our employees, just as it is our consumers. Providing benefits that support the lives and wellbeing of Hallmarkers is among the most important investments the company makes.
Hallmark benefits are designed to give you choices. Wherever you are in life, we want you to find the benefits that are right for you and your loved ones. Explore the Hallmark Benefits Guide to learn more.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.