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Assoc Account Exec, WPTV at The E.W. Scripps Company

Posted in General Business 22 days ago.

This job brought to you by eQuest

Type: Full-Time
Location: West Palm Beach, Florida

Job Description:

Primary Purpose

This position will assist and gain a working knowledge of the various departments within the sales department.

Key Activities

PHASE 1: In the first month of the program, the associate will gain a working knowledge and be trained in the performance of the following types of duties:

• National Sales: Handle airtime sales to advertising agencies and direct clients; process orders into station systems and generate contracts; schedule paid programming; resolve airtime scheduling problems such as revisions, make goods, preemptions, discrepancies and cancellations.

 • Research/Marketing: Prepare analysis of market program audiences and estimates; assist sales in marketing initiatives; create sales campaigns and presentations; work with Nielsen ratings/products; learn use of ABC network systems.

• Traffic: Input local copy instructions and orders; manipulate inventory and commercial placement; formatting of daily logs.

• New Media: Gain understanding of multi-platform media such as online media, mobile and digital sales.

PHASE II: In the remaining months of the program, the associate will work with the account executives to become fully immersed in their role as a sales professional.

• Perform client services including but not limited to avail presentations, package preparation, copy writing, credit applications, collections, etc.

• Create non-traditional revenue opportunities.

• Coordinate production efforts for new clients.

• Execute post-buy analyses of broadcast and digital schedules

• Obtain commercial material to be used by Traffic for on-air schedules.

• Develop new business for multiple platforms (such as on-air, mobile, online, digital).

• Utilize research to position the station as premiere marketing vehicle.

• Perform other duties as needed and directed by Sales Management Team.


Education & Experience

  • College degree from an accredited College or University with a degree in Communications or Marketing preferred.

Skills & Abilities

  • Working knowledge of Microsoft applications

  • Self-motivated creative and possess strong people skills

  • Detail oriented with excellent written and oral communication/presentation skills

  • Work within a team framework

Work Environment

  • {Enter Bullet 1}

Additional Requirements

  • Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.