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Digital Marketing Specialist at Toppan Merrill LLC

Posted in Other 27 days ago.

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Type: Full Time
Location: Saddle Brook, New Jersey





Job Description:

JOB DESCRIPTION:

Toppan Merrill is looking for a digital marketing specialist. The position will work closely with the sales and marketing departments. The digital marketing specialist will be responsible for all day-to-day digital marketing initiatives, including:

* Planning and executing all lead generation strategies and processes, including digital content creation, marketing automation management, and email, blog and social media campaigns

* Collaborating with marketing department on content curation and calendar creation

* Measuring and reporting on the performance of all digital marketing campaigns

* Managing marketing automation platform (HubSpot) integration with corporate CRM (Salesforce.com)

RESPONSIBILITIES:

* Design content and creative for campaigns using HTML editors

* Manage digital content agency relationships and content deployment

* Design, build and maintain our social media presence

* Collaborate with SMEs to curate content for campaigns

* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

* Identify trends and insights, and optimize spend and performance based on the insights

* Brainstorm new and creative growth strategies

* Plan, execute, and measure experiments and conversion tests

* Collaborate with internal teams to create landing pages and optimize user experience

* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

* Instrument conversion points and optimize user funnels

* Collaborate with agencies and other vendor partners

* Evaluate emerging technologies.

* Provide thought leadership and perspective for adoption where appropriate

MINIMUM REQUIREMENTS:

EDUCATION

* BS degree or equivalent combination of education and/or work experience in marketing or a related field

EXPERIENCE

* Experience with marketing automation platforms (ie: Hubspot)

* Experience with corporate CRM Software Systems (ie: SalesForce.com)

* Proven professional experience in digital marketing

* Demonstrated experience leading and managing demand generation, marketing automation platform, email, social media campaigns

* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

* Experience in optimizing landing pages and user funnels

* Experience with A/B testing and multivariate experiments

* 1+ years using website analytics tools (ie: google analytics)

* 1+ years experience using HTML, CSS, and JavaScript for development and constraints

* 1+ years using Adobe Creative Suite; Photoshop, Illustrator, In Design

PREFERRED QUALIFICATIONS:

EXPERIENCE

* 3+ years financial services industry experience

EDUCATION/CERTIFICATIONS

* HubSpot Certification

* Preferred: Salesforce.com Certification.

Merrill is an equal opportunity employer (EEO) and furthers the principles of EEO through Affirmative Action.