Posted in Other 27 days ago.
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Type: Full Time
Location: Saddle Brook, New Jersey
JOB DESCRIPTION:
Toppan Merrill is looking for a digital marketing specialist. The position will work closely with the sales and marketing departments. The digital marketing specialist will be responsible for all day-to-day digital marketing initiatives, including:
* Planning and executing all lead generation strategies and processes, including digital content creation, marketing automation management, and email, blog and social media campaigns
* Collaborating with marketing department on content curation and calendar creation
* Measuring and reporting on the performance of all digital marketing campaigns
* Managing marketing automation platform (HubSpot) integration with corporate CRM (Salesforce.com)
RESPONSIBILITIES:
* Design content and creative for campaigns using HTML editors
* Manage digital content agency relationships and content deployment
* Design, build and maintain our social media presence
* Collaborate with SMEs to curate content for campaigns
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Instrument conversion points and optimize user funnels
* Collaborate with agencies and other vendor partners
* Evaluate emerging technologies.
* Provide thought leadership and perspective for adoption where appropriate
MINIMUM REQUIREMENTS:
EDUCATION
* BS degree or equivalent combination of education and/or work experience in marketing or a related field
EXPERIENCE
* Experience with marketing automation platforms (ie: Hubspot)
* Experience with corporate CRM Software Systems (ie: SalesForce.com)
* Proven professional experience in digital marketing
* Demonstrated experience leading and managing demand generation, marketing automation platform, email, social media campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience with A/B testing and multivariate experiments
* 1+ years using website analytics tools (ie: google analytics)
* 1+ years experience using HTML, CSS, and JavaScript for development and constraints
* 1+ years using Adobe Creative Suite; Photoshop, Illustrator, In Design
PREFERRED QUALIFICATIONS:
EXPERIENCE
* 3+ years financial services industry experience
EDUCATION/CERTIFICATIONS
* HubSpot Certification
* Preferred: Salesforce.com Certification.
Merrill is an equal opportunity employer (EEO) and furthers the principles of EEO through Affirmative Action.