Posted in Marketing 8 days ago.
This job brought to you by Professional Diversity Network, Inc
Type: Full Time
Position: Content Specialist - Full-time
Location: Orange County (North)
Starts: Ideal Start Date: Beginning of February
Duration: Full Time
Status: Full Time
Rate: Salary range 65,000 - $75,000 + fulltime benefits!
CONTENT SPECIALIST- MUST HAVE B2B EXPERIENCE
Our manufacturing and distribution client is seeking a Content Specialist who has B2B experience, 40 hours a week in North Orange County. This is a full-time role.
The Content Specialist Duties/Requirements:
-Write and edit engaging & SEO-focused website copy for static pages, landing pages, blogs, whitepapers, case studies, videos, imagery, infographics, etc.
-Provide well-written relevant product copy/content that will be used for eCommerce sites, email marketing, social media, or other marketing collateral
-Leverage analytics to drive digital strategy and manage overall SEO performance for multiple websites
-Leverage CMS systems to test content, personalization strategies and site changes across multiple devices/browsers
-Manage editorial calendar for all marketing content across web, social, email & other digital channels
-Redefine user experience when it comes to copy, speak to solutions and suggest improvements to the team
-Optimize web performance, use best practices, research trends and complete analysis of improvements
-Manage all website content, copy, data, and product updates
-Work closely with web development team in reporting bugs & recommending new web features as well as maintaining all aspects of web usability, content, & design
The Content Specialist Requirements:
-Knowledge of CMS such as Adobe Experience Manager & WordPress (Migrating to Magento)
-Thorough understanding of e-commerce, digital marketing, user experience & analytics
-Strong working knowledge of HTML & SEO/SEM best practices
-Working knowledge of content marketing strategy, lead generation tactics & search engine marketing
-Knowledge of Google Analytics, SEMRush, Adobe Analytics or other Analytics tools preferred
Education & Experience:
-Bachelor's degree is required in related field
-Minimum of 2 years of related experience
-B2B content marketing experience required
Submit resume (and samples if applicable) to: email@example.com