Posted in Management 3 days ago.
WGBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.
WORLD Channel shares stories that humanize complex issues. WORLD presents the best of public media in news, documentaries and fact-based informational programming that helps us understand conflicts, movements and cultures that may be distinct from our own. WORLD's original content offers a national platform to makers examining issues too often ignored by mainstream media. These emerging and master filmmakers spotlight a diversity of voices, telling stories not heard elsewhere. WORLD has won a Peabody Award, Alfred I. duPont-Columbia Award, News and Documentary Emmy and numerous national honors—including an RTNDA Kaleidoscope Award, a Media for a Just Society Award, two Lesbian & Gay Journalist Awards, a Gracie and an Asian American Journalists Award. WORLD Channel is committed to presenting more voices, perspectives and experiences across our platforms. To foster a work environment that values inclusiveness and reflects the broad perspectives of the American public, we encourage qualified applicants from all racial, ethnic, religious and socioeconomic backgrounds, sexual orientations, gender identities and functional limitations to apply, especially those from historically marginalized communities. The stories WORLD present are not your traditional stories but they are important and relevant to understand a transforming America.
WORLD Channel is seeking a new Director of Audience Development with a deep understanding of diverse and traditionally underrepresented communities and who can help WORLD aggressively grow our audience across social media, e-mail subscriber list and expand our brand recognition beyond public media.
The successful candidate will be an effective digital leader who is results originated. He/She/they will have a vision for how our work can be used in new and innovative ways to reach an audience that might not know about our important original content. This should include people who are digital-first consumers of non-fiction content, who use mobile devices as their primary means to consume news and who tend to be younger than the traditional public media audience.
This new leadership position will inform our content teams on how to best package and deploy WORLD original stories to social media and will come to the table with new digital strategies, a partnership that amplifies our award-winning brand to diverse communities. His/he/they mandate will have a deep passion for diversity and inclusion and be able to take a passion for the social media platforms to share the WORLD Channel brand.
EDUCATION AND EXPERIENCE
Bachelors Degree required. Preferred MFA or MA in film of MBA Business. Foreign Language (Eg. Spanish, Mandarine, French ). A minimum of 4-7 years’ related social media, social impact, audience development or marketing experience. A strong journalism background with experience working in production at some level. Experience managing and running multiple social media platforms. Must have experience analyzing metrics and other data points.
This is a project contract position
WGBH is an equal opportunity employer. The community and audience we serve is diverse, and we wish to foster that diversity in our workplace. Toward that end, WGBH does not discriminate against individuals in hiring, employment or promotion on the basis of race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, handicap or disability, veteran or military status, political belief, pregnancy, genetic information or any other characteristic protected by law.