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Digital Marketing & eCommerce Analyst at Charlotte's Web Hemp in Boulder, Colorado

Posted in Other 30+ days ago.

Type: Full Time





Job Description:

About Charlotte's Web :Charlotte's Web products are made from our world-renowned hemp genetics grown 100% in the USA.Founded by the Stanley Brothers of Colorado, Charlotte's Web leads the industry in quality, safety, consistency and social responsibility to improve thousands of lives daily through the use of Charlotte's Web .At Charlotte's Web , we are driven by principles that extend far beyond the bottom line. It is our goal to provide products of the highest possible quality, while contributing to the sustainability of the communities we have the privilege of serving.Position Summary:Charlotte's Web is looking for a dynamic self-starter, passionate about data and analytics, to join our Digital Marketing & Ecommerce team. The Digital Marketing & Ecommerce Analyst will be responsible for the regular analysis of ecommerce performance & user experience, digital marketing campaigns, as well as the evaluation of primary and secondary data sources to identify opportunities for targeting and personalization. This role will report to the VP of Ecommerce and will work collaboratively with all team members to drive insights for core business metrics, including marketing campaign effectiveness, conversion, acquisition & retention. This position requires a high level of analytical skill, attention to detail, and the ability to juggle multiple responsibilities and projects at once while meeting deadlines.Essential Duties and Responsibilities:* Conduct & support recurring reporting to track, monitor & analyze KPIs across ecommerce (direct to consumer) and digital marketing channels (email, affiliate, SEO, Paid Media, Social & PR)* Empower the team with accessible data and an analytical framework that drives action* Act as the owner and trainer for all analytics tools, including Adobe Analytics, Looker and GA* Support the development and implementation of data capture by understanding the business objectives, the technical implications and the associated KPIs* Partner with team to build segmentation and testing strategies & execution; establish analysis framework, collaborate on prioritization, testing iterations, segmentation activation* Partner with the Business Intelligence (BI) team solve complex problems and maintain data integrity across systems* Lead monthly and quarterly business analysis; work with team to build comprehensive analysis and deliver understanding of actions, campaigns & factors that drove results* Support sales forecasting process and adoption of company-wide forecasting tool* Work closely with Communications & SEO leads to share data-driven analysis around content performance to support content marketing strategy and SEO efforts* Assist with the implementation of new tools and technology to provide digital marketing and ecommerce analytics services and support CW's data transparency initiative* Assist with the evaluation of a broad range of existing customer data and secondary data sources to identify and implement opportunities for targeting and personalization of marketing campaigns* Assist digital marketing channel owners to assess partners' performance as it relates to core business KPIs* Help conduct customer surveys and competitor research to understand customer needs and areas of opportunities* Provide support for ad-hoc data & research requests, as needed* Perform other related duties as required or assignedEducation and Experience:* Bachelor's Degree in Business Administration, Marketing, Statistics, Mathematics, Economics, or Psychology* 2 - 3 years experience in digital marketing, performance marketing or related analytics and reporting* Proficient with Microsoft Office Suite with advanced knowledge of Excel (advanced formulas, pivot tables, etc.)* Proficient understanding of ecommerce/direct to consumer and digital marketing measurement; features & campaign KPIs including SEO, Affiliate, Email, Paid Media, on-site engagement tools, and content marketing related performance metrics* Expert proficiency with Adobe Analytics and web analytics tools such as Looker, Google AdWords, Google Tag Manager, Google Analytics, Google Data Studio, etc. Understanding of Adobe Audience Manager and Adobe Target* Proficient with data systems integration* Experience with marketing automation tools and techniques including but not limited to audience development, configuration of journeys/workflows, campaign deployment and trackingKnowledge, Skills, and Abilities:* Demonstrated ability to clearly and effectively communicate complex quantitative subject matter to internal stakeholders (often \\"non-quant\\" audiences), both orally and in writing* General understanding of digital retail operations (customer journey, marketing channels, funnel conversion, targeting, personalization, digital merchandizing)* Awareness of hypothesis testing concepts and practices (representative data, sample sizes, statistical significance, etc.) and knowledge of statistical modeling techniques, segmentation, customer profitability, ROI, a plus* Superb personal time management skills, highly organized, have the ability to multi-task, prioritize workload and meet deliverables* Proven ability to work collaboratively, influence stakeholders and stay focused on timely deliverables Must be able to work independently and demonstrate the ability to take initiative* Keen attention to detail* Ability to work in a fast-paced team environment, adjust to changing prioritiesBenefits:We offer best-in-class benefits, including:* Company-Paid Medical, Dental, and Vision* 3 Weeks of Paid Vacation Your First Year* 401K Match with Automatic Vesting* Up to 9 Weeks Paid Parental Leave* Self-Tailored Wellness Program* Generous Employee DiscountCharlotte's Web provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Charlotte's Web is an At-Will Employer.