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Product Marketing Manager at Asahi Kasei America in Glenview, Illinois

Posted in Other 30+ days ago.

Type: Full Time





Job Description:

At Asahi Kasei we believe anyone can buy equipment or build a facility. It is our diverse team members around the globe who will enable us to develop ideas and technologies and capture the exciting opportunities that lie ahead. We look for candidates with a fresh perspective, people with a wide variety of skills who are creative thinkers, enjoy challenges and are driven to excel.We are currently seeking applications to fill the following job opening at Asahi Kasei Bioprocess where we sell Planova virus removal filters and develops and manufactures related bioprocess equipment.Company:Asahi Kasei Bioprocess America, Inc.Job Description:About Asahi Kasei Bioprocess America, Inc.Asahi Kasei Bioprocess (AKB) provides pharmaceutical and biopharmaceutical manufacturers with a comprehensive suite of tools to maximize safety and improve yields of biotherapeutics during research, clinical and commercial-scale production. PlanovaTM virus-removal filters anchor a diverse product portfolio defined by quality, consistency and scalability. Additional areas of expertise include liquid chromatography, inline buffer dilution and oligonucleotide synthesis.We are a growing team (100+) of professionals excited about what we do and our ability to impact healthcare delivery systems worldwide. We offer a \\"big company\\" benefits package and a \\"small company\\" culture and work environment. Every employee at Asahi Kasei Bioprocess America can impact our future.We are currently looking for highly skilled and self-motivated Product Manager. This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product champion and will play an integral role in organizing product launches.You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems. You are obsessed with tracking performance and have the data to prove what's working and what isn't.In addition to the marketing team, you will regularly collaborate with project managers and sales channels; it's a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.Key Responsibilities* Market intelligence-be the expert on our buyers, who are they, how they buy and their key buying criteria.* Understand the competitive landscape-be an expert on our competition and how they are positioned.* Collaborate with project management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.* Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.* Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.* Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.* Plan the launches of new products and releases of existing products and manage the cross-functional implementation of the plan.* Act as the primary thought leader for the products you support externally, including speaking engagements and written works.* Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.Requirements* Strong understanding of biopharmaceutical processing applications and methodologies.* 5-10 years of product marketing experience with at least 3-5 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)* Highly proficient in technical writing, including demonstration of data and research i* Proficient in productivity applications such as Microsoft Office and Project.* Comfortable using collaboration and CRM tools such as Asana and Salesforce.* Familiar with marketing automation tools such as Emma, Pardot and Omniture, and Google Analytics.* Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.* Exceptional ROI-tracking skills, able to prove what is -or isn't-working* Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.* Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!* Bachelor's degree in business or marketing with a focus on life sciences.As an Asahi Kasei Bioprocess America employee, you will enjoy:* Competitive compensation with bonuses* Great health and wellness benefits* Paid time-off* Strong company match to 401(k) contributions* Tuition reimbursement program* Company Giving and Volunteering ProgramWe believe a diverse workforce is crucial to our growth as a global supplier of advanced materials. Asahi Kasei is an equal opportunity employer.