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Lead/Principal Marketing Cloud Architect at in Denver, Colorado

Posted in Other 10 days ago.

Type: Full Time

Job Description:

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.





The Marketing Cloud Architect is a customer-facing strategic position within the Commercial Solutions organization. With a strong blend of business, technical, and sales skills, the Marketing Cloud Architect acts as a {software-as-a-service marketing} domain expert who utilizes a consultative approach to understand business and technical requirements. Marketing Cloud Architects help our customers achieve a true omnichannel customer experience by applying their deep industry knowledge, background, and experience designing marketing solutions. The Marketing Cloud Architects helps the sales teams develop and refine a customer-centric technical sales strategy and Salesforce-solution fit.

Marketing Cloud Architect is a subject matter expert in one or more categories that may include: application architecture, data & information, integration, security, cloud computing, marketing technology, distributed platforms, mobile, social media, digital marketing strategy, artificial intelligence, and analytics.


* Understand the customer need and establish Salesforce customer success platform as the best solution that addresses the technical and business requirements

* Be the trusted advisor to our customers, prospects and the broader Marketing Solutions Engineering (SE) team.

* Work with the solutions engineers to understand customer s unique business challenges and initiatives and conduct architecture and soultioning workshops.

* Develop technical integration approaches, including data flow and architectural diagram/visuals.

* Develop customized presentations, demonstrations, and prototypes to prove the solution s business value to the customer.

* Orchestrate targeted workshops that drive technical approaches and best practices powered by a customer s defined business objectives and priorities.

* Present Salesforce Marketing Cloud technology infrastructure, including demonstrating deep familiarity with company's platform capabilities, hosting infrastructure, security and integration capabilities.

* Assist solutions engineers in transferring knowledge to ensure successful use of the solution.

* Lead scaling efforts by providing ongoing enablement, developing best practices content, repeatable solutions, and tools to support the solution engineering organization.

* Participate in all appropriate product, sales, and procedural training and certification to acquire and maintain the knowledge necessary to be effective in the position.


* The successful candidate will have a strong understanding of digital marketing processes and significant experience in developing and delivering solutions.

* Four year college degree (Business, Computer Information Systems, or similar degree preferred) or equivalent experience with demonstrated proficiency.

* 5+ years of proven consulting and solution design experience in working with customers.

* Deep understanding of and passion for digital marketing landscape, mobile marketing, digital/CRM/marketing experience.

* Experience with digital advertising technology implementation technology and operations such as tracking pixels, tags, server-to- server integrations, mobile app SDKs, API integrations, tag management platforms, and analytic tools.

* Systems integration experience designing data flows and procedures to ingest, process and export data across multiple systems.

* Experience delivering presentations and demonstrations to senior level business and technical audiences.

* Experience facilitating customer focused workshops.

* Not afraid to dig deep into a wide range of technologies, including the Salesforce product(s). If needed, can configure an end-to-end solution.

* Always curious and looking to learn new technology and looking for ways to experiment with the new technology.

* Understanding of [enterprise] sales process and methodologies

* Understanding of server side web development design languages, scripting languages, and protocols such as HTML, XML, JavaScript, HTTP, CSS, XSLT, AJAX, JQuery

* Understanding of MySQL, Oracle, or MS SQL Server functionality. Understanding of star schema and complex data architectures.

* Understands REST/SOAP API integrations, SDKs.

* Understanding of the architectural principles of cloud-based platforms including SaaS, PaaS, multi-tenancy, multi-tiered infrastructure and application servers.

* This position is defined as a remote employee (work from home office), with expected travel to clients and for internal team collaboration: 25% - 50%

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