Senior Enterprise Marketing Manager - Tableau at in Austin, Texas

Posted in Other 5 days ago.

Type: Full Time

Job Description:

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.





The Senior Enterprise Marketing Manager is a leader on the field marketing team and is a seasoned professional. In this role, you ll be responsible for leading and managing the communications, media and technology (CMT) industry business, building programs and go-to-market plans to generate and accelerate pipeline for the CMT sales team. You ll also understand the customer and industry, acting as an owner of the business to present plans to sales, as well as to corporate marketing colleagues.


* Develop data-driven marketing strategies and campaigns that successfully engage key contacts at target accounts; and ultimately generate and accelerate sales opportunities and pipeline.

* Coordinate with sales leadership to align on joint priorities, set quarterly goals, gain commitment and support for demand generation programs, and identify areas of pipeline opportunity and risk.

* Lead strategic and enterprise marketing initiatives in alignment with business priorities and in close collaboration with relevant sales stakeholders.

* Collaborate and liaise with sales team ensuring alignment on campaigns and programs to increase Tableau s footprint in current enterprise accounts and capture new organizations.

* Implement Account Based Marketing (ABM) programs that are tailored and personalized, targeting top enterprise accounts.

* Orchestrate resources across Marketing to maximize integrated efforts and support the team in achieving shared goals.

* Build relationships with all organizations within marketing including Digital Marketing, Marketing Operations, Campaign Marketing, and Partner Marketing.

* Design programs using tools to ensure tracking and reporting are captured and provide results on a continuous basis, pivoting the plan if needed.


* Strategic marketer who is curious, passionate, inquisitive and proactive in terms of driving ideas and innovation.

* Excellent people skills, especially working with multiple stakeholders.

* Excellent written and verbal communication skills.

* Ability to simultaneously manage multiple programs and meet deadlines.

* Clear expertise in account-based marketing strategies, tactics, and technologies.

* Successful history in developing and executing demand generation and pipeline-building programs.

* Ability to work in a cross-functional role and influence the direction and focus of projects outside of your immediate reporting structure.

* Experienced: 7+ years of experience in B2B Marketing.

* Strong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organization.

* Strong computer skills; proficient with Google. Eloqua, Slack, Tableau and/or Salesforce experience a plus, but not required.

* You are a Recruiter! Tableau hires company builders and, in this role, you will be asked to be on the constant lookout for the best talent to bring onboard to help us continue to build one of the best companies in the world!


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