Creative Social Digital Producer at Meredith Corporation in Nashville, Tennessee

Job Description:

Job TitleCreative Social Digital Producer

Job Description
I. Job Summary | Major goals and objectives.
The Creative Services Social & Digital Producer will develop original marketing messages for all digital and social platforms including Facebook, Twitter, Instagram, station websites and other web platforms that draw viewers to our channels. The right candidate will be an expert at developing, writing, producing and editing snappy content for all social platforms and the web and will always be looking for ways to broaden our digital footprint through new and unique messaging/content. This position will work closely with our outside media agencies on executing digital and social buys and work with the MLM Design Group. The Social & Digital Producer will post marketing for news content, syndicated programming, network priorities, sports and other projects as applicable. Oversees multiple projects simultaneously from concept through execution under extreme deadline pressure.

II. Essential Job Functions

Weight %
Accountabilities, Actions and Expected Measurable Results

30%- Utilize local station research and branding to develop and write effective social and digital marketing campaigns for station image, weather, franchise and coverage. Communicate with local stations and Meredith Local Media Creative Group staff to establish deadlines and collaborate with the CSD to coordinate concept approval.

30%- Edit content using Adobe Creative Cloud and Photoshop as needed. Communicate with local stations, announcers, music vendors and MLM Design Group to deliver quality product with proper licensing.

20%- Oversee execution of all social and digital advertising campaigns.

15%- Serve as a social and digital marketing expert for the MLM Creative Group.

5%- Be proficient in the duties and responsibilities of other positions within MLM Creative Group.

100%

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:
High School Diploma required. College degree in Digital Marketing, Communications, a comparable field, or the equivalent combination of education and experience is highly preferred.

Experience:
Minimum of 5 years of experience creating and strategizing placement of digital content.

Specific Knowledge, Skills and Abilities:
Must be able to interact well with local station management along with on-air talent, videographers, news managers, production and engineering staff.

% Travel Required (Approximate):

Meredith Corporation is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities.