Marketing Campaign Manager at Flir Systems in Wilsonville, Oregon

Job Description:

Be visionary

At FLIR, we have a simple but ambitious mission: to develop market-leading thermal and sensing technologies which enhance everyday life. From saving energy, to saving lives FLIR is making a real difference in our world.

Our products are used in a wide array of situations to rescue people in danger, detect criminals, conserve energy, navigate safely, provide security around the globe, and protect our environment.

We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.

Job Description

Marketing Campaign Manager designs and then executes digital marketing campaigns for FLIR, assuming A to Z project management ownership. The key purpose of this role is to reach the targeted audiences with remarkable and highly relevant content while achieving FLIR’s business objectives established for the managed efforts.

Marketing Campaign Manager works on a small team of fellow Campaigns Managers with whom she or he shares responsibility for reaching the audience through key digital channels including email marketing, paid media placements, Google Ads, paid social, etc.

This is an exciting and ambitious role, which assumes full end-to-end ownership for managed digital marketing campaigns – from concept to results. The mission of the role is to deliver strong business results and great UX, launch successful new efforts, and continuously improve existing campaigns.

Campaign Ideation and Execution

• In collaboration with Web Content, Field Marketing, Creative, external agencies, and other relevant teams and stakeholders, develop end-to-end plans for digital marketing campaigns


• Prior to campaign launches, ensure clear definition of the target audience, value proposition, measurable business objectives, performance tracking, and other key elements of a well-designed campaign


• Elicit market insights and remarkable content ideas both internally and externally to address identified market opportunities


• Assess opportunity size for newly proposed campaigns


• Build, set up, and administer campaigns in channel-specific campaign manager tools and platforms such as Google Ads, LinkedIn, or Salesforce. This may, depending on the channel platform, include creating ads and ad groups, crafting emails and building recipient lists, or negotiating appropriate media placements


• Ensure appropriate landing pages and assets are in place in line with established objectives and targets. In collaboration with the web content team, influence landing page content, layout, CTAs and UX to ensure high conversion rates and other campaign goals


• Work with localization agencies and teams to ensure all landing pages, ads & content are translated into appropriate target language.

• Drive campaign execution assuming A to Z project management ownership. Track production progress to ensure that strategic goals, creative quality expectations, and deadlines are met


• Ensure effective communication among all project stakeholders and participants


• Closely collaborate with other internal and external teams and individuals involved in the project. Maintain strong relationships with relevant stakeholders and team members

• Monitor campaign performance and UX


• Ensure accurate and actionable analytics for managed efforts. Ensure appropriate tracking codes and analytics settings are in place


• Provide actionable insights and recommendations based on data


• Drive continuous improvement through execution of split tests and data-driven decision making


• Pull, use, and share data from multiple data sources including Google Analytics, CRM and the Marketing Automation platform, and provide occasional ad hoc reporting


• Develop presentations to showcase performance of marketing efforts

• Ad Agency and Publications management


• Negotiate placements with media publications and/or ad agencies, evaluate placement proposals, and explore new placement opportunities


• Track invoices and performance of the agency-managed campaigns 


• Budget administration


• Track campaign spend against monthly and quarterly advertising budgets and adjust spend rates to come in on budget


• Make suggestions regarding budget totals based on campaign performance

• Minimum 5 years in agency or corporate digital advertising or email marketing environment


• Project management/producing experience


• Strong hands-on experience with using Google Analytics


• Strong hands-on experience with and technical expertise in at least some of the following digital marketing channels: social media advertising (LinkedIn), email marketing, Google Ads, and digital media placement


• Proven critical thinking and analytical skills


• Experience with pivot tables and vlookups

FLIR and all of our employees are committed to conducting business with the highest ethical standards. We require all employees to comply with all applicable laws, regulations, rules and regulatory orders. Our reputation for honesty, integrity and high ethics is as important to us as our reputation for making innovative sensing solutions.

FLIR is an equal opportunity employer.