Director of Growth Marketing & User Acquisition at Meredith Corporation in Stamford, Connecticut

Job Description:

Job TitleDirector of Growth Marketing & User Acquisition

Job Description
At , we're all passionate about helping the world find peace of mind every day and inspired to become the #1 emotional wellness brand in the world. Our apps allow users to check in and recommend short meditations and activities tuned to how they feel. MyLife has been downloaded over 4.5M times and has won a Webby People's Voice Award for Best Health App.

We believe in hard work, kindness, dedication, accountability, having each others' back and getting stuff done. If you share those values, we'd love to talk to you. LA candidates preferred, but we are open to remote.

We are looking for a full time Director of Growth Marketing and User Acquisition. This role will be critical to identify, test and scale existing and new acquisition channels for the MyLife app. In this role, you will both set the strategy and execute on the plan. It will require creativity and a highly data driven mindset.

You will:
- Optimize existing acquisition channels across the Meredith network. This includes developing creative, setting up tracking, managing campaigns, reporting on results and optimizing all aspects of campaigns across print, TV, online and lead gen channels.
- Identify new acquisition channels and develop campaigns to understand which ones can scale with a positive ROI to provide predictable growth channels for the business
- Be constantly testing and go beyond the obvious by trying non-conventional channels in addition to more conventional ones. Channels include: SEM/SEO, Social & Display, Influencers, Affiliate, Podcast, Partnerships etc...
- Partner with Product to optimize the upsell flows to increase the ROI of campaigns through higher conversion rate to subscription
- Own metrics from impressions to subscribers & manage the marketing budget

You have:
- Minimum of 8 years as a marketer in charge of user acquisition
- Proven ability to manage a variety of acquisition channels, from creative to programming, tracking and analysis across SEM, online display, social, print, TV, direct marketing. Candidate needs to have hands on experience on how to implement campaigns across these channels.
- Experience with mobile marketing
- Affinity with the emotional wellness category and proven ability to understand brand voice and develop marketing campaigns accordingly
- Ability to solve problems creatively and effectively
- Experience with subscription based products a plus
You are:
- Highly data driven
- Team player and self starter

It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.

Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees

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