Guild Mortgage Company, closing loans and opening doors since 1960. As a mortgage banking firm we are dedicated to serving the home owner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry.
The Field Marketing Manager plays an important role in the organization by performing a number of tasks related to the company’s field marketing functions. The role is responsible, under general to intermittent supervision, for providing training, advertising materials, marketing strategies and support for all branches in his or her respective region(s), with an emphasis on driving business and leads to the branches.
Develop custom collateral for each branch and ways to measure success of various marketing initiatives and provide metrics accordingly.
Leverage multiple channels to target the right audience with the right message.
Create custom requests, ad sizing for publications, and assist during transitionary periods in respective regions.
Manage Regional Social Media pages, including new hire announcements, and award celebration posts.
Manage all press release needs and help desk questions on marketing and Salesforce.
Ensure that all marketing efforts are cohesive, compliant, meet corporate guidelines, and align with overall business strategies; ensure outputs are of high standard, respond to the needs of target audience and are delivered within agreed budget and timelines.
Communicate with all new hires in respective regions, as well as offer support as needed for their specific positions.
Provide monthly video updates to Regional Vice President to track growth and offer continued support for the region.
Research, incubate and execute bold and innovative ideas for growth and revenue generation at the strategic level in the region.
Communicate proactively with respective region(s) on upcoming initiatives, effective marketing strategies and marketing tools.
Consistently conduct virtual or in-person branch meetings with branches in respective region(s) to offer a more catered approach to individual/branch needs.
Perform regional training on the features and benefits of the CRM and marketing communication platforms, drive adoption and measure the impact.
Create, manage and optimize lead generation and customer campaign execution.
Assist with coordination of regional events, including industry trade shows, sales rallies, as well as educational events.
Assist with special projects as assigned by Director, Field Marketing and Supervisor.
Perform other duties as assigned.
Bachelor’s in Business Administration, Marketing, or related field required, along with a minimum of two years recent experience in marketing role(s) required.
Prior experience in real estate or the mortgage industry preferred.
Demonstrated understanding of email marketing, SEO, and social media best practices
Demonstrated copywriting experience with work samples.
Proficiency with data entry, Adobe Photoshop, Microsoft Word, Excel, PowerPoint and Outlook required.
Passionate about delivering excellence in customer service within a team environment.
Excellent verbal and communication skills required.
Ability to organize and manage multiple priorities simultaneously.
Self motivated with a strong attention to detail.
Ethical, with a commitment to company values.
Physical: Work is primarily sedentary; occasionally walks and/or stands.
Manual Dexterity: Frequent use of computer keyboard and mouse.
Audio/Visual: Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation. Regularly required to accurately perceive, distinguish and interpret information received visually and through audio; e.g., words, numbers and other data broadcasted aloud/viewed on a screen, as well as print and other media.
Environmental: Office environment – no substantial exposure to adverse environmental conditions.
Guild offers a pleasant work environment, competitive compensation and excellent benefits package; including medical, dental, vision, life insurance, AD&D, LTD and 401(k) with employer match.
Guild Mortgage Company is an Equal Opportunity Employer.