Marketing Manager with Health Care Experience - Tampa Florida at Yoh in Tampa, Florida

Job Description:

MARKETING MANAGER WITH HEALTH CARE EXPERIENCE

Location: Tampa Florida

ESSENTIAL DUTIES AND RESPONSIBILITIES:

* Primary responsibility is creating marketing campaigns & plans, which result in lead generation to support the sales teams with meeting corporate goals.

* Works with the team to develop and oversee the execution of email, social media, PPC, direct mail, tradeshows, webinars, and other strategies.

* Support and assits with the development of marketing collateral for customer and prospect messaging.

* Tracks marketing activities and results, and stays abreast of pipeline contribution and growth.

* Develops a deep understanding of our customers - how they buy, why they buy, when they buy, and how best to reach them.

* Achieves certifications on company applications and serves as a resource to the Marketing & Sales team on messaging and positioning.

* Works with Product Management and Sales Strategy develop winning strategies for competitive positioning.

* Develops and maintains relationships with consultants and industry influencers in the assigned market.

* Participates in State and National Associations and their respective tradeshows as needed.

* Stays up-to-date with industry and regulatory trends that influence product requirements, purchasing and utilization.

* Other duties as requested and/or determined.

* Comply with all companies' policies and procedures.

Education:

* Bachelor's degree in related field.

* Minimum of 8 years multi-channel marketing experience.

* Minimum 5 years of B2B Marketing experience.

* Minimum of 3 years of experience in a healthcare setting preferred.

* Minimum of 3 years experience drafting and executing marketing plans.

* Ability to think strategically and tactically while delivering results in a high-change, fast-paced work environment.

* Strong project management and time management skills.

* Understanding of segmentation analysis and targeting; and

* Knowlegable in budget management, planning, and tracking.G

Preferred:

* Industry knowledge of healthcare administrative or clinical transactions/workplaces.

* Experience presenting influencing cross-functional teams at all levels of the company.

* Experience with Robohead, Marketo, Salesloft.

* Vendor and agency management experience.

#L1 - ME1

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer, M/F/D/V. Click here:
http://www.yoh.com/applicants-with-disabilities
to contact us if you are an individual with a disability and require accommodation in the application process.

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