Senior Product Marketing Manager at Workiva, Inc. in Chicago, Illinois

Job Description:

Summary
Create and implement pricing and packaging initiatives for company
products, and collaborate with product PMMs (Product Marketing Managers) and cross-functional colleagues to execute on pricing and packaging strategies.

What You'll Do
-
Drive various activities that support the pricing and packaging function, including competitive pricing analysis, revenue impact modeling, strategic market research, and other analysis as needed.
-
Conduct pricing research via competitive analysis, internal data analysis, and customer/3rd party surveys such as Van Westendorp price sensitivity meter, conjoint analysis and other statistical methods.
-
Partner with product managers to align in monetization strategies for new products and features in the current development roadmaps.
-
Monitor and communicate business metrics, including pricing and discounting performance, revenue, and win rate to the management team on a regular basis.
-
Own the creation and maintenance of accurate pricing policy documentation, SKU (Stock-keeping Unit) creation and pricebook management, and deliver training to key stakeholders on pricing policies, changes, and releases supporting product launches.

What You'll Need

Experience:
-
5 years of work experience in the B2B (Business-to-business)
-
Hands on experience with data analysis with MS Excel, SQL, R, or similar analytical tools
-
B2B (Business-to-business) pricing experience
-
ERP (Enterprise Resource Planning) system or CRM (Customer Relationship Management) tools experience
-
Qualitative and quantitative market research, such as surveys, interviews, competitive analysis, and public domain data
-
Analyzing market data and providing insights on market size and trends
-
Building statistical models to analyze various data elements
-
Working with cross-functional teams to identify and develop solutions from a strategic and operational perspective

Education:
-
Master's degree, or foreign equivalent, in Business Administration

Where You'll Work
Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we've created.
- Customer Success: Always delight our customers.
- Trust: Rely on each other.
- Integrity: Do the right thing, every time.
- Collaboration: Share resources and work together.
- Innovation: Keep creating solutions and finding better ways.
- Inclusion: Support a diverse community where we all belong.
- Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need-backed by our culture of collaboration and diverse thought-to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today's most challenging problems.

At Workiva, you'll enjoy:
- Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
- Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
- Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more
- Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.

Learn more:

Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email . .