Life Cycle Management Marketing Director at Greenwich Biosciences, Inc. in Carlsbad, California

Job Description:

We are looking for enthusiastic and talented individuals who thrive on challenge and change, and who want to make a difference through the delivery of results.

About the role:

The individual will be involved in supporting the identification, assessment, and implementation of strategic life-cycle management initiatives designed to support the continued success of GWs commercial cannabinoid portfolio globally. The Strategic Marketing Director will collaborate with other functional areas including Product Development Teams (PDTs), Regulatory Affairs, Medical Affairs, Operations, Supply Chain, Clinical Development and other internal groups and external agencies to develop and implement product strategies that are responsive to customer needs and consistent with market opportunities.

Responsibilities:

• Provide strategic commercial-focused support to the global Epidiolex and nabiximols Product Development Teams responsible for global life-cycle management and strategic planning


• Contribute to the strategic planning efforts needed to enhance product offerings and/or launch into new markets.


• Lead the development of business cases to support recommendations for life-cycle opportunities and investment and lifecycle plan for in market products.


• Develop Target Reimbursable Product Profiles collaboratively and cross-functionally to provide product development guidance and targets


• Lead cross-functional lifecycle management projects as assigned; support and shepherd projects through product development governance bodies and across cross-functional teams


• Manage outside consulting partners


• Collaborate with global commercial teams


• Contribute to the development of the annual US brand plan to ensure critical success factors are well defined and prepared to deliver upon product specific expectations.


• Help develop and implement the 3-5 year strategic brand plan for pre-launch and in market products.  This includes collaborating with US marketing team to identify and develop pre-launch activities, including market research and other launch resources, for follow on indications within marketed products.


• Analyze market data and trends to provide detailed recommendations in support of market maximization efforts and potential.


• Liaise with other internal departments, including Commercial Analytics, Market Research, Medical Affairs, Market Access, R&D, Manufacturing, Legal, Regulatory, and other personnel to advance brand goals and objectives.


• Work closely with pipeline team and R&D to ensure key commercialization considerations are included throughout the product development process.


• (Do you want to put in here something about proportion of work that will be LCM vs. Brand planning?)

Required Skills & Experience:

• Bachelors degree in related field, MBA a plus


• 6-8 years of relevant pharmaceutical industry experience in Commercial leadership, Marketing, Market Research, New Product Planning, Strategic Marketing, Strategic Planning or other relevant leadership roles


• Strong knowledge and a successful track record in pharmaceutical marketing areas including brand plan development, strategic marketing, market research and analytics, business case development, competitive assessments, basic forecasting, operations and launch planning


• Neurology/CNS experience with a focus in Epilepsy and/or Multiple Sclerosis a plus


• Previous experience in commercial strategy development and/or pipeline/life-cycle management a plus


• Proven ability to build strong relationships and maintain partnerships with key internal and external stakeholders


• Demonstrated experience working collaboratively and proactively within a cross-functional team, maintaining high degree of planning, coordination and project management skills


• Demonstrated ability to problem solve & resolve conflict with diplomacy


• Demonstrated goal-orientation and comfortable making decisions


• Strong emotional intelligence, diplomacy, maintenance of confidentiality, and organizational savvy required


• Excellent communication, presentation and time management skills required


• Experience in managing multiple projects and vendors


• Available for overnight travel, up to 30%

Join Us!