Associate, Paid Media at Daniel J. Edelman Holdings in San Francisco, California

Job Description:

Edelman is a leading global Communications Marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.

Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

The Paid Media Associate will be responsible for day-to-day management of client?s paid media activities across a variety of platforms and initiatives. This person will manage the execution, optimization and reporting of paid media campaigns and will integrate into account teams to provide strategic direction and input for media plans. 


Responsibilities:

• Program, manage and optimize paid media campaigns across platforms like AdWords, Facebook, Twitter, LinkedIn, Instagram, Outbrain etc. 


• Track operational performance of multiple accounts, ensuring quality work, deadline and budget adherence


• Play a role in creation of digital communications/marketing plans and goals; manage against them


• Work with third party paid media vendors to program, manage and optimize paid media campaigns


• Serve as daily internal account team, vendor and client contact and act as client lead when appropriate; address account team, vendor and client issues thoughtfully and effectively


• Consistently produce high quality internal and external campaign reporting


• Build relationships with emerging technology, media, third-party influencers and internal business partners to meet client needs


• Contribute to business growth through introducing clients to new capabilities, building network of industry contacts, participating in relevant professional organizations and sharing best practices and case studies within the Edelman network


• Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals

Basic Qualifications:

• Bachelor?s degree in a related field


• Proven ability to manage multiple small or medium-size projects simultaneously


• 1-3 years of relevant experience directly managing paid media accounts on Google AdWords and/or social media advertising platforms


• Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations


• Relevant experience in marketing, advertising, communications or digital media


• Strong research, writing, editing and client interaction skills

• Experience with Prisma a plus


• Experience with Google business tools like Analytics, Tag Manager, Data Studio and Search Console 


• Experience developing digital communications/marketing plans and have a firm understanding of digital marketing and media trends


• Experience planning and managing direct to publisher or programmatic digital ad buys 


• Experience negotiating sponsored advertising deals with publishers or media properties


• Experience using media planning research tools like ComScore, GfK MRI. Nielsen Scarborough, etc.