Digital Experience Specialist at Daikin Applied in Plymouth, Minnesota

Job Description:

About Daikin Applied

Daikin Applied is a member of the global air conditioning company, Daikin Industries. Daikin Applied manufactures technologically advanced commercial HVAC systems that customers from around the world can trust to advance their needs for performance, reliability and energy efficiency. We develop innovations that create the right environments for successful businesses and critical applications. The people at Daikin Applied are committed to using their expertise to advance HVAC technologies and support our customers with efficient and reliable solutions. Daikin Applied products and services are sold through a global network of dedicated sales, service and parts offices.

Daikin Applied, formerly known as Daikin McQuay, was started in 1924 and has an extensive history of developing new, industry-leading innovations and technology. Our award-winning Rebel rooftop units, Magnitude magnetic bearing chillers, Pathfinder air cooled chillers and Intelligent Equipment set new standards for efficiency and value for building owners. Also, our extensive water source heat pump and applied technologies, aftermarket service, and parts operations provide support to keep our customers' operations running smoothly.

Daikin Industries, Ltd. is a Fortune 1000 company with 2019 revenues in excess of $23.5 billion USD and more than 67,000 employees worldwide. Daikin was named one of the world's most innovative companies by Thomson Reuters and one of the 100 most sustainable corporations for three years in a row by Corporate Knights, Inc.

Specialties:
HVAC equipment, Internet of Things (IoT) for HVAC, energy management, aftermarket service support and replacement parts, and turnkey solutions.

Position Summary

Responsible for the implementation of a comprehensive digital sales strategy that includes the support of our existing digital toolset and the opportunity to provide leadership for strategic initiatives such as: Ecommerce B2C (business to contractor), Store Point of Sale, Commodity Pricing Program, and BI Analytics Dashboards. This position provides the perfect place to take your desire to drive increased sales growth using the latest trends in tech and ecommerce. Don't miss this opportunity to make your mark!

Key responsibilities of the role include:

- Strategically and aggressively grow the Parts eCommerce and Parts Store businesses:

- Ownership of driving sales using current digital tools including cross sell/up sell, web promotions, banners and featured products.

- Manage implementation of new digital strategy programs across Ecommerce, Store Point of Sale, and Analytics platforms.

- Manage digital communications including social marketing, ecommerce, store, email/text, digital catalog, and printed materials

- Lead pricing initiative with VOC to develop a new market-based pricing strategy aimed to maximize commodity sales.

- Lead implementation of ecommerce B2C strategy including rollout to parts stores, SEO, mobile, direct marketing etc.

- Align marketing across digital channels to maximize reach and impact.

- Partner with the IT team to prioritize resources. Assist in the support of IT solutions.

- Partner with internal marketing team to deliver Daikin brand content including videos, photos and other web page content to increase appeal and drive consumer spending.

- Analytics of eMarketing, VOC, and web traffic:

- Monitor Google Analytics (behavior, clicks, conversions, search) to identify areas of strength and opportunities for growth. Present results and make recommendations.

- Implement pricing programs to maximize Commodity Sales and protect Proprietary products gross margins.

- Manage promotions, online sales, and other tools to increase web visits and drive sales.

- Responsible for the management of the online sales programs, including budgeting, forecasting, accruals, and reporting.

- Manages the Daikin Applied Parts website to ensure accuracy, relevancy and to incorporate SEO best practices.

- Create a platform that enables aggregation of consumer data, recognition of predictive patterns and positively influences consumer behavior

Basic Qualifications

- Bachelor's Degree, ideal candidate will have a degree in marketing or communication

- 2+ years or professional work experience with digital sales

- Previous experience with consumer trending and analysis, creating digital marketing content, and identifying ways to increase online sales

- Demonstrated proficiency in the MS Office Suite (Outlook, PowerPoint and Excel)

Preferred Qualifications

- Google Analytics and Tag Manager experience

- Adobe Photoshop experience

- High volume e-commerce retail or competitor experience strongly desired

- Demonstrated example of taking initiative with a solid work ethic

- Exceptional communication skills, well developed listening skills, and ability to interpret business and/or client needs

It is the policy of Daikin Applied to provide equal employment opportunity (EEO) to all persons regardless of race, creed, color, religion, gender, gender identification, sexual orientation, age, national origin, disability, protected veteran status, genetic information, marital status, membership or activity in a local commission, or any other characteristic protected by federal, state or local law.
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