GL&D Worksite Mktg Consultant, FL, CT or Remote at Aflac in Ft. Lauderdale, Florida

Job Description:

Position Summary

The Company
Aflac

The Division
GL&D Worksite Marketing Consultant

The Location
FL, CT and/or Remote

The GL&D Worksite Marketing Consultant is responsible for assisting with developing a product marketing strategy and fully executing all product marketing functions for Group Life & Disability lines of business.

Responsibilities

Responsibilities (Principal Duties and Responsibilities)

In alignment with market/channel strategies, develops and negotiates product marketing strategies to meet the growth and retention objectives of Group Life & Disability

Works with internal/external key stakeholders (e.g. Product Manager for existing products, Product Developers for new products/launches, and clients); responsible for identifying gaps or opportunities in product marketing and creating optimal product positioning for three or more product lines (per Divisional scorecards and company goals)

Reviews and approves all product marketing creative including direct marketing and other collateral

Responsible for product campaign strategy, including prioritization and cadence aligned to the goals of market segment leaders

Assists Product Development with go-to-market strategy for launching new products to key audiences, employees, employers, and field force

Works cross-functionally with Sales, IT, Internal Operations, Training, and other functions as needed to provide product marketing expertise in creating and implementing new systems, programs, initiatives, and training for new market segments and channels

Analyzes and completes reports as needed related to marketing activity; conducts proactive audits to identify trends and process improvements

Leads negotiation and development of value propositions for new marketing segments

Takes part in key client meetings, finalist presentations, and equivalent meetings; travels to clients as needed to ensure the delivery of the distinctive, superior, r

Responsive, and consistent service experience (travel is generally less than 50%)

Performs other related duties as required

Qualifications

Qualifications (Education & Experience and Job Knowledge & Skills)

Education & Experience
Bachelor's Degree in Business Administration or a related field, 5 to 6 years of professional job-specific work experience or an equivalent combination of education and experience

Group Benefits and/or insurance industry experience (Preferred)

Job Knowledge & Skills
Ability to set a clear product marketing strategy in alignment with market strategies, collaborating with Product Development, Marketing Communications and other areas to implement

Strong project management skills and proven ability to manage multiple diverse projects at any given time

Product marketing expertise preferred

Excellent negotiation, presentation, public speaking, written & verbal communication skills up to the executive level