Demand Generation Senior Marketing Specialist-Cloud Payroll at Alight Solutions in Chicago, Illinois

Job Description:

The Alight marketing team is a dynamic group of global, modern marketing professionals working together across the firm in brand, design, product marketing, digital, engaging experiences, content, corporate communications, operations, data and analytics, client and regional marketing to drive global marketing for Alight. As a part of this team, you will be responsible for creating and managing demand generation programs for Alight's Payroll business.

This role reports to the Sr. Payroll Marketing Manager, and partners with sales leadership in order to create, execute and manage sales and business priorities.

Your role as a Demand Generation Senior Marketing Specialist

Job Responsibilities:

• Plan, build and execute B2B outcome-based multi-channel marketing campaigns, to drive leads and sales pipeline




• Align closely with Demand Execution colleagues to measure and analyze campaign results, insights and best practices and optimize campaigns where needed




• Develop clear, compelling content to support campaign interaction points: email, landing pages, blogs, event messaging, social media, etc.




• Partner with third party industry leading organizations to craft compelling campaigns and materials to increase audience reach




• Work with the cross-functional marketing team to design, launch and optimize digital marketing campaigns (PPC, social, email, events)




• Create buyer personas, mapping out buyer journeys and trends




• Partner and work collaboratively with our sales and product marketing teams to gain an in-depth understanding our global payroll portfolio and target audiences as well as new target markets




• Create positive, productive working relationships with key internal and external business partners that will build respect for and belief in the ability of marketing to effectively contribute to business growth

• Support and be an ambassador for Alight's global branding guidelines, best practices and marketing initiatives

Education and Experience

• Bachelor's degree in marketing or related field such as communications or business




• 3-7 years of experience in a marketing role in either a corporate or agency environment




• HR services, payroll or outsourcing solutions experience a plus

Knowledge and skills

• Hands-on experience planning, developing and executing demand generation campaigns with proven results




• Track record of organizing and completing detailed projects accurately, and ability to deliver on deadlines and within defined budgets




• Ability to clearly and succinctly communicate messaging (verbally/written) to internal partners, external agencies and internal executives

Key attributes of the individual

• Proven track record developing and implementing marketing programs




• Ability to inspire the team and excite the organization to rally behind the strategy




• Personal drive for excellence




• Meticulous and detailed




• Always takes initiative




• Proven ability of working under pressure with resilience and tenacity




• Proven ability to be a proactive leader




• Proven ability to create energy and focus in highly matrixed team




• Desires to continually develop new skills

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight's employment policies. Background checks may include some or all of the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test.  You will be notified during the hiring process which checks are required by the position.

At Alight, we believe that diversity should be visible, valued, and sustained throughout the organization. Alight provides equal treatment and employment opportunities to all employees and applicants for employment without regard to any protected status or other protected characteristic.

Alight does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law.  In addition, we take affirmative action to employ and advance in employment qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities, sincerely held religious beliefs, practices and observances, unless doing so would result in an undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Alight Solutions is committed to a diverse workforce and is an affirmative action employer.
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